Bhavya Ramesh Seeks a New Space for Indian Design in Modern Context

Bhavya Ramesh Jewellery is trying to occupy a distinctive space where traditional Indian design elements are reinterpreted through a contemporary, unconventional lens. Drawing from classical forms and cultural motifs, the pieces often take on bold and unexpected shapes that challenge conventional ideas of adornment. The result is a body of work that reflects both a deep engagement with heritage and a willingness to push aesthetic boundaries, creating jewellery that sits at the intersection of the familiar and the experimental.  

From Engineering to Expression

Bhavya Ramesh’s journey into jewellery design began not in an art school, but in the world of engineering. Disillusioned by conventional paths and uninspired by standard notions of Indian jewellery, she started creating pieces that felt personal and boundary-pushing. What began as a side project, crafting accessories by hand, soon gained momentum after her work sold out at a local pop-up. This moment marked a turning point, prompting her to formally establish the brand in 2018 as a space to explore adornment as a form of self-expression and cultural reinterpretation.

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Based between Mumbai and Jaipur, the brand operates with a strong focus on ethical production and traditional craftsmanship, be it north or traditional south indian jewellery design. Bhavya collaborates with a network of skilled artisans and workshop staff, ensuring that each piece is made in-house, from concept to final polish. This structure allows for experimentation without losing touch with heritage techniques, forming a practice that is both contemporary and rooted.

The Rise of Independent Jewellery Studios and Their Wider Impact

There has been a noticeable rise in jewellery studios that move away from traditional mass production and toward more handcrafted, design-focused practices. This shift is largely shaped by a growing interest in individuality and artisanal value, especially among younger buyers who want pieces that feel expressive and distinct, something they can wear to the latest NBAxBUD event or rising music scenes in the country. With influencers making content appreciating every little piece of jewellery made to discuss what goes behind making them, contemporary labels like Bhavya Ramesh get a space to alter aesthetic norms and also help reshape how jewellery is produced, marketed, and appreciated.

This growing sector has also created new forms of employment, particularly for skilled artisans who work in smaller workshops across cities like Jaipur, Mumbai, and beyond. These setups often include not just metalsmiths and stone setters but also logistics teams, stylists, and production staff. However, despite this momentum, challenges persist. Accessing quality raw materials at affordable rates remains a hurdle for smaller studios. The lack of legal safeguards around design originality also makes it difficult to protect creative work. In addition, price fluctuations in the silver market and limited financial support for independent businesses mean that sustainability in this space still requires strategic planning and policy-level backing.

How Pricing Reflects Value and Intention

Bhavya Ramesh Jewellery follows a pricing structure that mirrors the time, skill, and creative depth behind each piece, making it one of the best Indian jewellery brands. Most earrings fall between Rs. 3,500 and Rs. 15,000, with simpler designs like Anguished and Apsara priced lower, and more elaborate pieces such as Cham Cham sitting at the higher end. Statement neckpieces like the Wing Choker cost around Rs. 11,500 to Rs. 13,500, depending on the finish, while rings like the Suraj Gungroo range from Rs. 3,200 to Rs. 5,500. These prices are about sustaining craftsmanship and offering designs that feel both personal and culturally rooted, be it for an antique south indian jewellery set for wedding or a simple concert event.

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At the same time, the brand’s pricing choices serve a larger purpose. They allow for experimentation while ensuring artisans receive fair wages for their work. Still, this model faces real-world challenges: fluctuating silver rates, narrow profit margins, and the constant need to educate buyers on why handcrafted jewellery commands a certain cost. Despite these hurdles, the brand continues to treat pricing as a deliberate act. 

Looking Ahead for Independent Jewellery Design

Through its experimental designs and commitment to handcrafted processes, the brand not only redefines aesthetic norms but also contributes to preserving artisan skills and sustaining meaningful employment within traditional crafts. To strengthen and grow this space, several steps are essential: increasing public awareness about the value of handcrafted work, introducing clearer protections for original design, and building stronger systems to support artisan-led production. As consumers become more mindful of ethical sourcing and creative intent, brands like Bhavya Ramesh are positioned to shape a future where jewellery is decorative, thoughtful and socially rooted.