Step-by-Step Process to List Your Brand on Myntra and Start Selling

If you're a fashion, beauty, or lifestyle brand in India, getting listed on Myntra can be a major milestone. As one of the country’s biggest fashion-first marketplaces, Myntra offers massive visibility, strong customer trust, and opportunities for scalable growth. However, unlike other e-commerce platforms, Myntra follows a curated onboarding process, making it important for brands to understand the documentation, approval stages, and listing requirements clearly.

This guide breaks down everything you need to know about how to list your brand on Myntra, including eligibility, documentation, catalogue upload, onboarding models, and post-launch success tips.

1. Why Sell on Myntra?

Here’s what makes Myntra a preferred choice for premium and emerging brands:

• Large Fashion Audience: Myntra caters to millions of shoppers looking specifically for fashion, beauty, and lifestyle products.
• Brand-Led Marketplace: Myntra works selectively with brands that meet quality, design, and authenticity standards.
• Advanced Dashboards: Sellers gain access to analytics tools that help with inventory planning, pricing strategy, and sales performance.
• Flexible Fulfilment Models: From self-managed warehouses to Myntra’s fulfilment services, sellers can choose what suits their scale.

2. Eligibility Criteria: Are You Ready to Sell on Myntra?

Before applying, ensure your brand meets the requirements:

• You must be a legally registered business — proprietorship, partnership, LLP, or private limited.
• A valid GST number is mandatory.
• Brand ownership or authorisation:
• Trademark registration if you own the brand.
• A No Objection Certificate (NOC) if you’re a distributor or reseller.
• Relevant product category: Myntra focuses on apparel, footwear, accessories, jewellery, beauty, and select lifestyle categories.
• Quality and catalogue depth: Brands with strong designs, multiple SKUs, and professional product images are prioritised.

3. Document Checklist to Apply on Myntra

Prepare these documents before initiating onboarding:

• Business Documents
• GST certificate
• PAN card
• Certificate of incorporation or business registration
• Bank details + cancelled cheque
• Authorised signatory details
• Brand Documents
• Trademark certificate
• NOC or authorisation letter (if not brand owner)
• Brand logo
• Product category list
• Additional (If Applicable)
• MSME certification
• Warehouse code or 3rd-party fulfilment details

4. Step-by-Step Process to List Your Brand on Myntra

Step 1: Register on the Myntra Partner Portal

• Sign up with your mobile number and verify via OTP.
• Enter your email ID and set up a password.
• Fill in your business profile: company name, GSTIN, address, bank details, warehouse location, and pick-up capacity.

Step 2: Add and Apply for Brand Approval

In the portal:

• Go to My Brands → Add New Brand.
• Submit your brand logo, trademark certificate, and product category information.
• Add attributes such as gender, category type, sizing system, and brand description.
• Wait for brand approval — this may take a few days.

Step 3: Sign the Seller Agreement

Once your brand is approved:

• Myntra will send a Seller Agreement outlining commission rates, payment cycles, and operational SLAs.
• Sign and submit the agreement digitally.
• You’ll then receive your official Seller ID.

Step 4: Catalogue Creation

Your catalogue must be accurate and professionally prepared. You will need to:

• Download the category-specific Excel template from the portal.
• Add details such as SKU, product name, MRP, fabric, sleeve type, colour, size, wash care, and product description.
• Upload only high-quality images—clear, well-lit, front/back/model shots.
• Myntra will review your catalogue and notify you about any corrections required.

Step 5: Integrate Inventory (Optional but Recommended)

If using an Order Management System (OMS):

• Connect your Myntra Seller ID with systems like Unicommerce, Increff, or others.
• Map SKUs in your internal system to Myntra SKUs.
• Ensure real-time inventory sync to avoid cancellations or overselling.

Step 6: Dry-Run Testing

Before going live, Myntra requires sellers to:

• Upload a limited number of products.
• Test the entire order flow — listing, inventory sync, order placement, packing, shipping, and returns.
• Fix any compliance errors before approval.

Step 7: Go Live

After a successful dry-run:

• Upload your complete catalogue.
• Sync inventory regularly.
• Prepare for order processing, quality checks, and dispatch.
• Track performance metrics like defect rate, return rate, and on-time delivery.

5. Business & Fulfilment Models on Myntra

Myntra offers various operating models:

PPMP (Pure Play Marketplace Model)

• You store, pack, and ship products.
• Myntra manages delivery and returns.
• Best for small to mid-sized brands with their own warehouse.

M-Smart / Fulfilment by Myntra

• Myntra stores your products in their warehouse.
• They handle packing, quality checks, delivery, and returns.
• Suitable for brands with high order volume or limited warehousing capability.

OMS-Based Model

• Brands can integrate Myntra with their existing systems for seamless inventory and order management.
• Ideal for labels with multi-marketplace presence.

6. Fees, Commission & Payments

While Myntra does not usually charge an upfront onboarding fee, sellers can expect:

• Commission rates based on category (apparel, footwear, accessories, beauty, etc.).
• Logistics fees depending on weight and service type.
• Payment cycle typically around 15 days after delivery.
• A one-time platform or growth fee may be deducted from early payouts.

7. Tips to Increase Your Chances of Approval

• Have a strong catalogue: Multiple products, multiple sizes, professionally shot images.
• Maintain brand authenticity: A trademark helps strengthen your application.
• Focus on product quality: Myntra checks for brand reputation and defect rate history.
• Optimise your product titles and descriptions using keywords customers commonly search.
• Be prepared for performance metrics like on-time dispatch, low returns, correct size charts, and accurate listings.

8. Common Onboarding Challenges and How to Solve Them

9. Why Listing on Myntra Can Transform Your Brand

Selling on Myntra offers brands:

• Strong nationwide reach
• Enhanced brand credibility
• Participation in major sale events like EORS
• Better visibility among fashion-conscious shoppers
• Data-driven insights for business growth

For emerging brands, getting listed on Myntra is not just an online expansion — it's a brand-building opportunity.

Final Checklist Before You Apply

• Registered business with GST
• Trademark or NOC
• High-quality product photos
• Completed catalogue template
• Warehouse & bank details
• Capability to meet Myntra’s SLAs

Listing your brand on Myntra requires preparation, documentation, and attention to detail — but the opportunities it unlocks make the effort worthwhile. With its curated ecosystem and massive customer base, Myntra can help your brand scale faster, strengthen its identity, and reach shoppers nationwide. If you’re a homegrown brand aiming to grow digitally, this is one e-commerce platform that can truly elevate your presence.