How to List Your Brand on Meesho: A Complete Seller Guide

Entering the world of e-commerce can feel overwhelming, especially if you’re a small brand juggling production, marketing, and fulfilment on your own. That’s where platforms like Meesho come in. Known for its zero-commission model and massive reach across India, Meesho has become a go-to marketplace for new sellers looking to grow without burning cash on heavy fees or complex onboarding.

If you’re wondering how to get your brand listed on Meesho, this guide walks you through every step — from creating your seller account to uploading catalogues, registering your brand, and scaling your presence. Let’s get started.

Why Sell on Meesho?

Meesho has quickly become one of India's most popular marketplaces for small businesses because of:

• Zero commission fees — you keep the entire margin.

• High visibility and pan-India reach.

• Beginner-friendly onboarding without complex processes.

• Support for non-GST sellers in many categories.

• Simple logistics and reliable payouts.

Step 1: Create Your Meesho Seller Account

Before listing your brand, you must register as a seller on the Meesho Supplier Panel.

• Verify your mobile number using an OTP.

• Create your account using an email ID and password.

• Submit business details like your GSTIN (or enrolment ID if GST isn’t applicable).

• Add your pickup address where couriers will collect your shipments.

• Enter bank account details for payouts.

• Choose your store name — this appears on all your product listings.

Once everything is validated, your account becomes active and you’re ready for the next step.

Step 2: Register Your Brand on Meesho

If you are selling branded goods, Meesho requires brand approval before you can list them.

Here’s how brand registration works:

• Go to the Support section in your supplier panel.

• Raise a ticket under the Brand Registration / Catalogue category.

• Submit the required brand documents — usually a trademark certificate, brand authorisation, or company registration proof.

• Specify how you want your brand name to appear on the listings.

• Meesho typically approves brands within a few working days, after which your brand becomes available in the catalogue-creation templates.

This helps protect your brand identity and prevents unauthorised sellers from misusing your name.

Step 3: Upload Your Product Catalogue

Now comes the most important step — listing your products.

Meesho gives you two listing methods:

1. Single Catalogue Upload

Ideal for beginners or limited products. You can upload 1–9 items of the same category in a single catalogue.

2. Bulk Upload

Suitable for brands with large inventories. You upload catalogues through a spreadsheet template.

When uploading, remember to include:

• Clear, high-resolution product images

• Detailed titles and descriptions

• Size, colour, material, and other attributes

• Accurate pricing

• HSN codes (if applicable)

Once submitted, your catalogue generally goes live within a couple of days.

Step 4: Fulfil Orders and Manage Shipping

Once your products go live, customer orders begin to appear in your Supplier Panel.

Your responsibilities include:

• Accepting the order

• Downloading the invoice and shipping label

• Packing the product securely

• Handing it over to Meesho’s courier partner

Meesho manages logistics, shipping costs, and delivery, which frees you to focus on inventory and customer satisfaction.

Step 5: Receive Payments

Payments are deposited directly into your bank account on a fixed cycle — generally within a week after the order is delivered. You can track your payouts, returns, and invoices directly through the Supplier Panel dashboard.

Step 6: Grow Your Brand on Meesho

Once your listings are stable, try these growth strategies:

• Optimise titles, keywords, and images to improve discovery.

• Offer competitive pricing, especially in categories with high demand.

• Participate in Meesho promotions to boost visibility.

• Monitor return rates and improve packaging or product quality where needed.

• Use automation tools for inventory and order management if you scale across marketplaces.

These steps help build strong visibility and repeat sales.

Potential Challenges

While Meesho is beginner-friendly, keep an eye out for:

• High return or RTO rates in some categories

• Inventory mismatches if not updated regularly

• Margin pressure due to competitive pricing

• Operational complexity at higher scales

With good catalogue quality and proper operations, these can be managed efficiently.

Listing your brand on Meesho can open doors to millions of potential customers — without heavy investment or technical hurdles. Whether you’re a homegrown brand, a local manufacturer, or a boutique producer, Meesho gives you a cost-effective platform to scale nationally. By following the steps in this guide — seller registration, brand approval, catalogue upload, order management, and optimisation — you can build a successful, revenue-generating presence on the platform.