In a time when WhatsApp messages and online gift cards have replaced handwritten letters and pressed flowers, Bhuvaneshwari M has quietly found a way to bring back the beauty of moments we wish could last forever. Her brand, House of Murah, based in Chennai, is making ripples in the world of slow, sustainable fashion. But not with loud advertisements or viral gimmicks — instead, with something much softer and far more meaningful: your own memories, preserved in fabric.
The story began not in a fashion studio, but at Infosys, where Bhuvaneshwari worked as a trainee. Despite having a degree in computer science engineering from RMD Engineering College, she often found herself pulled towards colour, creativity, and craft to meet family expectations. A wedding bouquet she received in 2023 would go on to change her life. Instead of letting those flowers wilt away, she found a method called eco-printing — a sustainable dyeing process that uses actual petals to create prints on fabric. This moment of magic became a shirt and a saree, and eventually bloomed into a full-fledged business: House of Murah, launched in 2024 with her husband Suriya Murali.
The Fabric of Memories: Inside House of Murah
From the outside, House of Murah looks like a brand that creates beautiful clothes. But peel back the layers and you’ll see something far more emotional — a delicate dance between nature, nostalgia and sustainability. Each piece is made using flowers sent by customers — often from weddings, engagements, anniversaries, or any moment they want to hold onto just a little longer. Once the flowers arrive, they go through a detailed quality check to remove any signs of mould or decay. Then begins the slow craft of eco-printing. Fabrics are scoured and prepared with a mordant — a natural binder — and arranged carefully with the petals to form organic, unrepeatable patterns. The flower-filled fabric is soaked for a day, then steamed and dried. The pigments and shapes from the petals are naturally transferred onto the material, resulting in prints that are as unpredictable as they are permanent.
What makes House of Murah different isn’t just the process — it’s the sentiment sewn into each creation. Whether it’s a lehenga made from wedding garlands or a dupatta printed with blooms from a farewell bouquet, these pieces become wearable keepsakes. The products range across sarees, kurtas, shirts, lehengas and dupattas, with prices starting at Rs. 1,400 and going up to Rs. 16,000, depending on fabric, size and detailing. Everything is transparent — no hidden charges, no fast fashion shortcuts. Despite not having a formal website, House of Murah managed to complete over 200 orders in its first year alone, all through direct customer engagement on social media and messaging platforms. Most orders come from people who don’t just want to buy a product — they want to preserve a moment. Bhuvaneshwari speaks to each client personally, discussing the fabrics, timelines and design options. This hands-on approach has drawn not only clients from across India but also international customers, all connected through a shared love of memory and meaning.
What’s equally admirable is the brand’s clear focus on sustainability. Eco-printing avoids harsh chemicals and artificial dyes, making it far less damaging to the environment. Bhuvaneshwari sources her fabrics locally when possible and makes it a point to use every flower sent to her with care. In doing so, House of Murah gives a second life to floral waste — flowers that might’ve otherwise ended up in a bin are instead turned into something people can wear, cherish, and even pass down. Looking ahead, Bhuvaneshwari plans to open a small studio space where she can conduct eco-printing workshops and collaborate with wedding planners, florists and artists who share her vision. She wants to keep things artisanal and intimate, staying true to the values that started it all: preservation, creativity and conscious living.
Why It Matters More Than You Think
House of Murah isn’t just about turning petals into prints. It’s about reminding us that memories don’t have to fade — they can evolve. In a country like India, where weddings and celebrations are full of symbolic gestures, this idea resonates deeply. For many women, keeping a piece of their wedding day in their wardrobe in such a tangible, personal way can be a form of emotional connection that digital keepsakes can’t offer. At the same time, Bhuvaneshwari’s eco-friendly practices are a quiet protest against the growing pile of textile waste generated by fast fashion.
By using discarded flowers and natural dyes, House of Murah is contributing to a circular fashion movement — one where sustainability meets sentiment. So the next time you receive a bouquet or find yourself staring at wilted petals from a big day, ask yourself — could this be more than just a memory? Could it become something you wear, hold, and smile at years later?
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