7 Homegrown Quiet Luxury Fashion Brands!

Subtle, elegant and minimal design is the key to quiet luxury fashion if someone asks. This is the charm of this concept which works on a minimalistic approach and has no flashy logos or designs. Some brands have embodied it quite charmingly in their apparel. This is a list of homegrown quiet luxury fashion brands that have made their mark in India.

11:11 

11:11 is a brand founded by Mia Morikawa and Shani Himanshu. The brand claims to use indigenous cotton and 100% natural dyes. The label uses heritage techniques such as hand spinning, handloom weaving, hand painting, miniature tie-dyeing, and quilting to make pieces like shirts, trousers, sweatshirts, dresses, outerwear and more. 

November Noon

November Noon is a new-age, recently launched brand. This fashion brand intends to produce contemporary garments that honour the legacy of Varanasi’s handloom techniques. With the technique of Jacquard loom they produce clothing such as blazers and skirts, tunic dresses and more to come. 

Cord 

Cord is a homegrown label established in 2015 by Neha Singh and Pranav Guglani with an aim to design everyday statement pieces that are classic, and timeless with equal focus on functionality and comfort. With co-ords, overlays, bottoms, jumpsuits, sarees and more they stand out for their vivid collection. 

Ura 

Ura is the brainchild of Arunima. The brand embodies the concept of basic colours and quality fabric in every statement. From trousers to outerwear and from dresses to jackets all their clothing is in shades of black, white or grey. 

Lovebirds 

Run independently and collaboratively by Gursi Singh and Amrita Khanna, 'Lovebirds' creates clothing for women that focuses on ethos rather than trends, making quiet, mature acts of norm-breaking. All their processes are locally done, working with craft clusters across India and using numerous handcrafted fabrics and techniques. Screen and hand block printing remain the core of their surface design, featured in garments like dresses, trousers, jumpsuits, co-ord sets, and more.

Ura Maku

Ura Maku was founded by Manjushree Saikia.  The brand is not governed by trends but rather creates timeless classic designs that will have a sustainable life span. They claim to be 100% natural with their material and all their clothes; waistcoats, slip-on shirts, jackets, dresses, and pleated pants are made by local artisans from North-East India and some parts of central and western India. 

Bodice

Founded by Ruchika Sachdeva, Bodice is known for its minimalist design, clean lines, and attention to detail. The brand focuses on sustainable practices and uses traditional Indian textiles with a contemporary twist. They sell shirt dresses, panelled dresses, multi-binding shirt dresses, midi dresses and more.