Homegrown Brands for Press On Nails That are Nailin' It!

In a beauty landscape long dominated by salons and gel manicures, a quieter, more accessible revolution is taking place, one that empowers creativity, convenience, and self-expression at your fingertips, quite literally. The rise of press-on nails in India marks a significant cultural shift, with homegrown brands such as Gush Beauty, Soezi, Namora, and Nailnack leading the charge. These brands are not just bringing forth a change in nail care; they’re transforming how beauty is integrated into the everyday Indian lifestyle. So if you are looking for an affordable alternative, that is chic, glamorous and easy to use, then these Press On Nails need to be on your list. Let's start, shall we? 

Gush Beauty

Known for its multifunctional beauty products, Gush Beauty entered the nail segment with a fresh perspective. Their press-on nails carry the brand's signature ethos: bold colours, quirky designs, and an unapologetically fun aesthetic. But it’s not all play and no purpose. Gush ensures its nails are non-toxic and cruelty-free, staying aligned with the conscious consumer’s values. Gush Beauty's press-ons appeal to those who see nails as an extension of their personality, not just an accessory.

Price: Starting at Rs. 999

Nailin It

Nailin It occupies a niche in the minimalistic luxury segment. With clean lines, muted palettes, and soft sheens, their designs speak to the urban Indian woman who wants sophistication without the commitment of gel manicures. Think Parisian-chic meets Indian practicality. For professionals, brides, and anyone looking for long-lasting elegance, Nailin It brings salon-quality finesse straight to your doorstep.

Price: Starting at Rs. 899

Soezi

When Bollywood actor Sonakshi Sinha co-founded Soezi, she didn’t just bring star power; she brought attention to a category often dismissed as temporary or frivolous. Soezi's nails are high-quality, reusable, and come in a range of finishes from matte to glitter. The brand leans heavily into inclusivity and self-love, encouraging users to express themselves fearlessly. 

Price: Starting at Rs. 999

Namora

If you’re looking for high-impact designs without breaking the bank, Namora delivers. From florals and holographics to classic French tips, Namora's press-ons are vibrant and expressive. Their designs cater to both daily wear and festive flair, making them ideal for students, office-goers, and beauty enthusiasts on a budget.

Price: Starting at Rs. 550

Nailnack

Nailnack is the wild child of the bunch. With kits that often include glue, tools, and customisation options, it encourages a hands-on approach. Their aesthetic is bold, think chrome, neons, animal prints, targeting a younger demographic that’s all about experimenting.

Price: Starting at Rs. 499

Pep Nails

Pep Nails brings fun and function together with a vibrant range of press-ons that match the energy of fast fashion. Known for lightweight, easy-to-apply sets, their designs range from pastel swirls to bold animal prints, perfect for mood-based styling. With a strong focus on comfort and convenience, Pep Nails is a solid pick for anyone who wants a quick switch-up without the salon price tag or commitment.

Price: Starting at Rs. 499

Renee

After conquering lipsticks and eyeliners, Rene has ventured into nails with the same signature flair. Renee Nails offers a glossy, pre-glued alternative to traditional nail extensions, making them ideal for last-minute glam. Whether it’s a wedding, party, or work event, these nails give you a put-together look in seconds. The best part? No glue, no tools, just peel and press.

Price: Starting at Rs. 899