India’s indie music scene is flourishing, and at the heart of this growth are homegrown music labels that are redefining how we hear, feel, and groove to local sounds. These labels are not just launching artists, they’re shaping genres, nurturing subcultures, and pushing sonic boundaries. Whether it's hip-hop from the gullies, ambient synths from the Northeast, or folk-blended electronica, these are the names you should know.
Pagal Haina
Pagal Haina, founded by Dhruv Singh and co-founder Lucy Peters, champions artists like Peter Cat Recording Co. and Lifafa, blending lo-fi textures with retro-jazz and poetic indie sounds. Their music feels like a daydream, familiar yet unpredictable, layered with emotion and crafted for those who listen with both heart and memory.
Where: New Delhi
Third Culture
Based in the hills, started by founders including Tej Brar, Third Culture lets acoustic music breathe. With artists like Taba Chake and Ditty, it brings soft vocals, gentle strumming, and local languages into India’s wider indie scene. It’s music that listens back, slow, rooted, and full of place.
Where: Shillong
Big Bang Music
Big Bang, launched by Gaurav Malik Wadhwa, plays to the pulse of digital youth, backing artists like Zaeden and Lisa Mishra. Their sound is polished and catchy, made for headphones, reels and stage lights. It’s desi pop with a global ear, upbeat, stylish and sharply produced.
Where: Mumbai
Unmute Agency
Unmute, founded by Nikhil Chinapa and Hermit Sethi, helped shape India’s electronic underground, supporting names like Arjun Vagale and Kohra. Their work is dark, bass-heavy and built for late nights, techno that doesn’t just fill rooms, but creates its architecture of sound and silence.
Where: New Delhi
MixTape
Not just a label but also a live music and tour management agency, MixTape, established by Ashish Fargose and Gaurav Malaker, has elevated bands like The Local Train and When Chai Met Toast to national fame. Their focus is on alternative Hindi and fusion folk-pop, with a strong live circuit presence.
Where: Mumbai
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