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January is that hopeful month when fitness resolutions feel achievable, water bottles are refilled with enthusiasm, and workout plans finally make it off the notes app. As people ease into healthier routines, comfortable and reliable activewear becomes just as important as motivation. India’s homegrown athleisure brands are stepping up with thoughtfully designed pieces that suit real bodies, real movement, and real lives. Here’s a look at some labels that locals are increasingly turning to for functional yet aesthetic athleisure wear options as they begin (or restart) their health journeys.
Blissclub
Blissclub was born out of a simple frustration: workout clothes that didn’t quite work for Indian bodies. Founded by Minu Margaret, the brand focuses on movement-first design, prioritising comfort, stretch, and breathability. Its collections are practical without being dull, built for everything from high-energy workouts to long, everyday wear. What really sets Blissclub apart is its strong sense of community and its emphasis on normalising movement in all forms, not just intense fitness routines.
Aastey
Aastey brings together activewear, sustainability, and size inclusivity in a way that feels intentional rather than trendy. The brand designs pieces that cater to a wide range of body types, encouraging people to move without feeling restricted or self-conscious. With an emphasis on eco-conscious fabrics, Aastey reflects a growing shift towards mindful consumption in fitness fashion. Its clean, versatile designs fit seamlessly into both workout and off-duty wardrobes.
HRX
HRX has grown into one of the most recognisable names in Indian athleisure, blending performance wear with casual, everyday style. The brand offers a wide range of options, from gym-ready essentials to laid-back athleisure that works beyond workouts. Its appeal lies in versatility, making it easy for wearers to transition from training sessions to daily errands. HRX reflects the rise of activewear as a lifestyle choice rather than just gym attire.
Spirit Animal
Spirit Animal is known for putting inclusivity front and centre, offering extended sizing that goes well beyond industry norms. The brand focuses on creating pieces that feel supportive, comfortable, and empowering, regardless of body shape or fitness level. With bold colours and confident silhouettes, Spirit Animal aims to make movement feel accessible and enjoyable. Its approach challenges conventional fitness aesthetics and opens the door for more people to feel at home in activewear.
Kica Active
Kica Active positions itself at the intersection of functionality and everyday wear. Designed to suit Indian lifestyles, its pieces are made to handle workouts while still being comfortable enough for all-day use. The brand places strong emphasis on community, encouraging consistency and motivation through shared fitness journeys. Kica’s clean designs and adaptable fits make it a popular choice for those easing into regular movement.
Silvertraq
Silvertraq adds a sense of fun and flair to activewear, combining performance fabrics with trend-led designs. Its collections are energetic and expressive, appealing to those who enjoy statement workout looks without sacrificing comfort. Quick-drying and breathable materials make the pieces suitable for both training and casual wear. Silvertraq reflects how athleisure has evolved into something that feels as much about style as it is about sport.
Pace Active
Pace Active focuses on versatile designs that blur the line between gym wear and streetwear. The brand’s pieces are practical yet visually interesting, making them easy to style beyond workouts. With attention to fit and functionality, Pace Active caters to people who prefer flexible clothing that adapts to different parts of their day. It captures the growing preference for athleisure that fits into everyday routines rather than standing apart from them.
Together, these homegrown brands highlight how Indian athleisure is becoming more inclusive, thoughtful, and rooted in real experiences. As January sets the tone for healthier habits, the right activewear can make showing up feel just a little easier.