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Fashion has long been organised around strict binaries, dividing garments into categories of masculine and feminine with predefined expectations of style and fit. In a society where identities are increasingly fluid and self-expression is valued, such distinctions often appear limiting. The concept of genderless fashion has therefore become more relevant, offering space for designs that prioritise comfort, adaptability, and authenticity over traditional labels. Positioned within this shift, the Misnomer, a New Delhi–based brand, demonstrates how clothing can move beyond gendered conventions.
Origins Rooted in Curiosity and Consciousness
The Misnomer, founded in 2021 by Yajush Bawa and Urvika Bawa, in New Delhi with a straightforward idea: fashion should not be limited by gender. Its journey was sparked by small but telling questions: why do some clothes feel more comfortable simply because they’re labelled for one gender, and why should carrying a certain style of bag invite judgement? From these observations came a commitment to create clothing that celebrates individuality rather than conforming to outdated binaries. As the founders put it rightly, “What’s more sustainable than a piece you can share?”
From the outset, the brand’s mission has been as much about sustainability as it is about inclusivity. The Misnomer follows a made-to-order model, reducing excess production, while leftover fabric is repurposed into future garments or thoughtful packaging. The result is a collection that transcends seasons and trends and also carries a lighter environmental footprint, fashion made to endure, adapt, and connect.
The Misnomer’s Unique Edge and the Power of Its Philosophy
What sets the Misnomer apart is its ability to merge sustainability with a truly gender-inclusive vision. Every garment is designed to be shared, worn, and reinterpreted by anyone, regardless of identity. Working with ethically sourced fabrics, recycled materials, and a made-to-order approach, the brand avoids overproduction and transforms leftover fabric into new pieces or purposeful packaging. This ensures each creation carries both a distinctive aesthetic and a reduced environmental footprint.
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By rejecting gendered norms and prioritising mindful production, the Misnomer resonates with the idea, which they rightly frame as "dropping unique designs & silhouettes but also ensuring attention to detail around materials and working tirelessly to add the conscious element to each piece at our HQ". In doing so, it positions itself as a part of a movement towards a more inclusive and responsible future with some of the best indian fashion influencers.
The Range of Creations at the Misnomer
The Misnomer offers an eclectic mix of designs that balance artistic expression with everyday wearability, all free from traditional gender categories. Their line includes flowing shirts, structured jackets, wide-legged trousers, asymmetric skirts, tunic-style tops, and coordinated sets. Each garment is created to adapt seamlessly to different personal styles and settings.
The brand also extends its creativity into accessories and detailing, incorporating rich textures, distinctive cuts, and hand-finished elements that give each piece a sculptural edge. Produced in limited, carefully planned runs, these creations focus on individuality while staying true to the Misnomer’s focus on sustainability, inclusivity, and waste-conscious production by what they call as "pushing boundaries and generating ideas, keeping responsible production in mind."
Closing Thoughts
The Misnomer stands as proof that the best Indian homegrown fashion brands can be inclusive, mindful, and forward-looking without losing their creative edge. Its designs reject outdated boundaries, offering garments which fall in line with how they rightly put it, along the lines of, "We aim to create a value-driven brand that is at the intersection of gender inclusion and sustainability." Every piece is crafted with care, balancing individuality, longevity, and environmental responsibility. In doing so, the brand inspires a reimagining of the space of the best indian fashion brands as a space where creativity, sustainability, and belonging can coexist.