Alright, fashion lovers, let’s be real. You’ve scrolled past the big-name brands, the same old mass-produced styles, and you’ve landed on the most exciting fashion trend of this year: homegrown labels that are taking over Gen Z wardrobes. Whether you’re looking to rock quirky streetwear or embrace minimalist chic with a cultural twist, these Indian fashion brands are everything your wardrobe craves. And trust us, you won’t want to miss out on them. Here’s the scoop: we’re talking about some bold, fresh, and absolutely irresistible homegrown brands that blend tradition with contemporary style. Ready to fill your closet with pieces that scream individuality? Let’s dive in.
1. Erode
Founded in 2023, Erode is not just a brand; it’s a cultural movement. Rooted in the Erode district of Tamil Nadu, this luxury label combines streetwear with the delicate art of Jamakkalam weaving. The rich tradition of Tamil weaving meets modern cuts, pastel palettes, and gold temple jewellery in a stunning blend of nostalgia and rebellion. A standout piece? The Foxey Lady 2.0 dress is part bralette, part skirt, and fully fabulous. Erode’s mission? To preserve heritage while challenging gender norms and fast fashion. Trust us, when you wear this brand, you wear history, and you wear it with style.
2. Mirchi By Kim
Mirchi By Kim is the spicy little number your wardrobe didn’t know it needed. Launched by Kimaya Singh in 2024, this brand channels the playful and daring essence of Indian women. From Lays-inspired beaded bags to fun, heavy-embroidered pieces, each garment is a statement in its own right. Mirchi is all about slow fashion, and the intricate craftsmanship shines through in each handmade piece. For a true showstopper, try the Zayna Maxi Skirt with its stunning beadwork, sure to spice up any occasion whether it's a sundowner in Ibiza or a sangeet night.
3. Stamp Duty
In 2022, Stamp Duty entered the scene, bringing streetwear into the spotlight with a sophisticated twist. This brand is all about effortless cool, inspired by the mundane yet charming everyday moments. Imagine tailored shirts and comfy jerseys that you can rock from work to a night out. The Houndstooth Jute Linen Jacket is a perfect example of their gender-neutral, chic approach to fashion. Whether you’re lounging or hitting the streets, Stamp Duty makes everyday dressing an art form.
4. 23°N 69°E
If you’re looking for a brand that honours India’s rich craft traditions while keeping an eye on the future, 23°N 69°E is your new best friend. Founded by Anas Sheikh, this label fuses contemporary design with the iconic Ajrakh block prints from Kachchh, Gujarat. The Vintage Katha Jacket is a prime example of this marriage between heritage and innovation. Whether you're looking to flaunt a contemporary classic or something more experimental, this brand’s got you covered, and it’s all about celebrating the magic of handcrafts.
5. Dweeplife
Founded by Manushi Chhillar and stylist Sheefa J Gilani, Dweeplife (established in 2024) offers a refreshing take on resortwear. Think laid-back, eco-friendly designs with an island-inspired vibe that’s perfect for everything from beach holidays to chic evening dinners. The EcoTiered Maxi Dress is a stunning blend of style and sustainability, made from Tencel linen. Whether you’re lounging by the beach or heading out for a tropical adventure, Dweeplife is the brand to make your island dreams come true.
6. HOS
Streetwear for Gen Z, by Gen Z. HOS (High on Streets), is the go-to brand for anyone looking to express their individuality through fashion. With a focus on unisex, modern, and edgy designs, HOS offers everything from oversized shirts to bold statement pieces. They’re all about blending street culture with fashion-forward thinking, and they do it with an authenticity that speaks directly to Gen Z’s desire to stand out. Whether it’s a bold graphic tee or a statement jacket, HOS is all about making a statement without saying a word.
7. Naushad Ali
Naushad Ali brings the fusion of traditional craftsmanship and contemporary design into a seamless blend. Their collections, such as the Look 31 and Look 10 Corduroy Oversized Shirt, embody a luxurious yet relaxed vibe with delicate handcrafted details like crocheted panels and embroidered lace. Designed by Naushad Ali himself, the brand celebrates the beauty of handmade textiles and artisanal craft while delivering high-fashion, everyday wear that’s bound to turn heads.
8. Moral Science
The Brocade Bomber by Moral Science is the epitome of festival chic. Made with rich silk fabric, this bomber jacket combines luxury with bold style. If you’re someone who loves making a statement at every gathering, this is the brand for you. With a focus on unique, luxurious, and crafted pieces, Moral Science makes sure you stand out in style wherever you go be it a chic soirée or a festive bash.
9. La Paz
Founded by the powerhouse duo Radhika and Anshul, La Paz is all about merging fashion with environmental consciousness. From their safari-inspired Zulu Set to their beautiful crocheted maillots, each piece embodies peace, both in style and in the way it’s made. With a focus on sustainable materials and ethical craftsmanship, La Paz proves that you can be stylish while caring for the planet.
10. Rhycni
If your vibe is all about gothic glamour with a twist of avant-garde, then Rhycni is your perfect match. Founded in 2022 by Raveena and Nikita Galani, this brand plays with edgy, mysterious aesthetics think satin corsets, organza pants, and teddy bear-inspired shawls. The Liquid Rhycni Shirt is a bold piece that brings mystery and elegance into one, perfect for those who love to stand out and embrace the unknown.
Ready to Revamp Your Wardrobe? These homegrown brands are setting the stage for a fashion revolution, blending tradition with modern flair. So, why wait? Level up your style game with these Gen Z-approved labels and make your wardrobe as unique as you are!
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