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Galliwear explores how traditional Indian craft can find new expression in contemporary streetwear. By combining handwoven and embroidered details with casual, urban silhouettes, it positions heritage as something active in everyday culture. The brand’s approach suggests that craft and modern fashion need not exist apart but can evolve together in ways that speak to younger generations.
The Beginning of Galliwear
Galliwear was founded in 2023 by a group of designers who set out to explore how Indian craft traditions could be carried into the world of modern streetwear. The idea grew from a desire to make regional practices like embroidery and weaving part of everyday clothing, going beyond museum or festival pieces. As the founders put it, “we blend traditional Indian artwork with maximal abstract inspired by global cues, creating clothing that makes a statement.”
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From its early stages, the brand approached design as a cultural journey. It began by drawing on specific art forms from across states, from Phulkari from Punjab to Kantha from Bengal, and Kashmiri Aari among the first explored. Each of these practices was reworked into contemporary silhouettes, showing how clothing could act as a form of cultural storytelling. Reflecting this vision, the founders note, “we move from state to state, artform to artform, bringing traditions and societies onto clothing.”
What Distinguishes Galliwear
Galliwear stands out for the way it treats clothing as it framing it as a carrier of cultural memory. By adapting regional techniques such as Phulkari, Kantha, and Aari into contemporary silhouettes it brings traditional practices into everyday wear. As mentioned by the brand, “clothing becomes a medium of cultural representation, where stories of India and its heritage craftsmanship are forged into every piece.” This approach allows the brand to present garments as style statements through a means of safeguarding traditions that are at risk of being overlooked.
This model, however, is not without difficulties, apart from the usual competitiveness in the rising scene of streetwear brands in India. Working with craftspeople and hand-based techniques often requires long production cycles and can result in higher costs, making it hard to compete with fast fashion. Questions of accessibility also arise, such as how to keep such pieces available to broader audiences while maintaining artisanal quality. In addition, collaborating with multiple regions brings challenges around consistency, fair labour, and the accurate portrayal of each tradition. While Galliwear’s strength lies in the stories it tells through design, its growth will depend on how it manages these creative and structural tensions.
Galliwear’s Product Range
Their offerings span shirts, trousers, and outerwear that feature techniques such as Phulkari from Punjab, Kantha from Bengal, and Kashmiri Aari. Items like Nazaha and Qurbat are priced close to Rs. 3,995, while more intricate designs, such as Do Machli Sandeshreach around Rs. 5,095. At a lower range, pieces like Heer and Ranjha, rooted in Punjabi embroidery traditions, are available for approximately Rs. 2,795.
What sets many of Galli apart from other Indian streetwear brands is their attention to cultural grounding. For instance, the Ranjha shirt carries detailed Phulkari embroidery alongside a stitched reference to Amritsar’s pin code, connecting the design directly to its place of origin. Through such elements, Galliwear turns clothing into a medium of cultural narration, presenting heritage as an active part of contemporary urban fashion.
Clothing as a Living Archive
In the words of the founders, “our mission is to go galli to galli, craft to craft, one collection after the other, because without these stories, fabric is just looms of cotton.” Their perspective frames fashion as style and also as a means of preserving identity and cultural memory. This approach highlights both the value and the difficulty of ensuring such practices remain relevant in a fast-moving fashion industry.