Foot Locker announces strategic partnership with Metro Brands Limited and Nykaa Fashion

The partnership aims at transforming the sneaker segment in India, and address the evolving needs of next-gen customers

Local Samosa
New Update
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In a recent strategic partnership announcement, Foot Locker, Metro Brands Limited and Nykaa Fashion joined hands to provide global sportswear and footwear in India.

In especially exciting news for sneakerheads & sports enthusiasts, Foot Locker, Inc., the New York-based speciality athletic retailer announced the signing of a long-term licensing agreement with Metro Brands Limited (MBL), one of India’s largest footwear and accessories speciality retailers, and Nykaa Fashion, one of India’s leading curation-led fashion and lifestyle destinations. This partnership will offer the most comprehensive selection of global sportswear and footwear to sneaker fans in India.

Under the terms of the agreements, MBL is granted exclusive rights to own and operate Foot Locker stores within India and to sell authorized merchandise in Foot Locker stores. Nykaa Fashion will serve as the exclusive e-commerce partner and operate Foot Locker's India website and retail authorized merchandise on Foot Locker branded shop on Nykaa’s existing e-commerce platforms.

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Mary Dillon, President and CEO at Foot Locker Inc., said, “We are thrilled to be partnering with Metro Brands and Nykaa Fashion to further elevate sneaker culture in India."

Nissan Joseph, CEO of Metro Brands Limited, said, “This partnership will help us pave the way in revolutionizing the sneaker market, enhancing the retail experience, and meeting the dynamic needs of our customers.”

Adwaita Nayar, Co-Founder of Nykaa, and CEO of Nykaa Fashion said, “With our partnership with Foot Locker, we are excited to bring the world's best sneaker brands and styles to feed an exploding sneaker culture in India."

Adwaita Nayar Co-Founder of Nykaa CEO of Metro Brands Limited Nissan Joseph Mary Dillon President and CEO at Foot Locker Inc Metro Brands Limited Nykaa Fashion CEO of Nykaa Fashion Foot Locker stores