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For decades, coffee in India was a simple affair, either the strong, frothy filter kaapi of the South or a spoonful of instant coffee stirred into milk and sugar. But today, coffee is no longer just a morning pick-me-up; it has evolved into a lifestyle statement. With India’s growing café culture, a younger audience that enjoys experimenting, and the rise of homegrown start-ups, the way we drink coffee is changing. One of the biggest trends driving this change is the surge of flavoured coffee from homegrown brands. From nutty hazelnut to creamy vanilla and playful berry twists, flavoured coffees bring indulgence and novelty to every cup. They blur the line between coffee and dessert, making them appealing not just to hardcore coffee lovers but also to casual drinkers who want a touch of fun in their daily routine. Let’s take a look at some of the Indian brands that are brewing up this exciting wave.
Rage Coffee
Among the earliest players to popularise flavoured instant coffee in India, Rage Coffee quickly won over millennials with its eye-catching jars and quirky flavour names. With options like Creamy Hazelnut, Butterscotch Delight, and Vanilla Velvet, Rage strikes the perfect balance between caffeine kick and flavour indulgence. Their coffees are designed to dissolve instantly, making them versatile for hot brews, iced lattes, or even coffee-based shakes. For anyone who wants a strong cup of coffee with a modern twist, Rage is a go-to.
Bevzilla
If you’ve seen flavoured coffee sachets or tiny cubes making the rounds online, chances are it’s Bevzilla. Known for its wide range of instant flavours such as French Vanilla and Turkish Hazelnut, Bevzilla is all about convenience with a café-like taste. Their coffee cubes, compact blocks of instant coffee with flavouring, are especially popular among busy professionals who want consistency in every cup. Bevzilla is perfect for anyone who loves variety but doesn’t have the time or tools for elaborate brewing.
Soulistic
Soulistic takes a simpler route, focusing on a tight range of flavours instead of an overwhelming variety. Their Hazelnut Instant Coffee is a crowd favourite, offering a warm, nutty aroma and smooth texture that feels indulgent without being overly sweet. Soulistic is the kind of brand you turn to when you want comfort in a cup, a flavourful brew that is fuss-free yet satisfying.
Country Bean
Country Bean has become a household name when it comes to flavoured coffee from homegrown brands. With a line-up that includes Hazelnut, Caramel, Vanilla, and even Cocoa Mint, the brand has mastered the art of combining simplicity with indulgence. Their coffees are known for their creamy taste and pastel-hued packaging that looks as good on your kitchen shelf as they taste in your cup. Country Bean appeals to those who want to elevate their everyday coffee ritual without the expense of a café visit.
Beany Boy
Beany Boy brings a sense of playfulness to coffee drinking. With flavours like Hazelnutty, Vanilla, Caramel, Berries, and even Cardamom, Beany Boy caters to adventurous palates that want something beyond the basics. Their branding and product names echo a youthful energy, making coffee feel less like a routine and more like an experience. For anyone who likes to experiment or enjoys coffee as a mood-booster, Beany Boy adds that extra bit of spark.
Jaipour Coffee
Hailing from Jaipur, this brand blends Indian identity with international café culture. Jaipour Coffee offers flavours like Almond, Berry, Mint, Hazelnut, and Vanilla, giving coffee drinkers more than just the standard set of options. Their wide flavour palette makes them stand out, appealing to people who want something unique each time. Jaipour reflects how regional brands are embracing global trends while still retaining a local charm.
Impulse Coffee
Founded by influencer and entrepreneur Sarah Sarosh, Impulse Coffees is as much about branding as it is about taste. With playful names like Vichaar Over Vanilla, Caramel ka Kamaal, and Nutkhat Hazelnut, the brand speaks directly to a younger generation. The coffees themselves are smooth, creamy, and ideal for everyday drinking. Impulse has positioned itself as gifting-friendly, modern, and vibrant, perfect for anyone who wants coffee that doubles as both a treat and a daily companion.
Sleepy Owl
Sleepy Owl changed the coffee scene in India by making cold brew mainstream. Their flavoured offerings, French Vanilla and Hazelnut, are available in instant jars, brew bags, and ready-to-drink formats. What sets Sleepy Owl apart is its ability to keep flavours consistent across brewing methods, so you can enjoy the same profile whether you prefer hot coffee in the morning or iced coffee on a summer afternoon. For health-conscious coffee lovers, it also feels like a lighter, less sugary alternative to café frappes and is harvested from the coffee plantations without any adulteration.