Everaw Nutrition Founders on Bringing Ingredient-First Philosophy to the Clean Eating Trend

In an era where health-conscious consumers scrutinise ingredient labels with increasing vigilance, Everaw Nutrition has emerged as a champion of transparency and simplicity. The Ajmer-based brand, founded in 2024, is led by co-founders, Lucky Soni, Yash Soni, and Kanika Kishnani,has carved out a distinctive position in India's competitive wellness food market by adhering to a philosophy that sounds deceptively simple yet proves remarkably rare: real, clean ingredients with no added sugar or preservatives.

"At Everaw, we build products ingredient-first, not format-first," the founders explain while talking to Local Samosa. This approach means every product begins with clean, whole ingredients that are simple, familiar, and readily accessible. By intentionally limiting themselves to one to four ingredients, where each has a clear nutritional purpose, Everaw eliminates the fillers and additives that plague many so-called healthy products. Their super spreads bring together good fats, natural protein, vitamins, minerals, antioxidants, and fibre from fruits and nuts, with only a light touch of stevia when needed.

Reimagining the Classic PB&J(Peanut Butter & Jelly)

Everaw's flagship "Super Spreads" represent a fundamental rethinking of a childhood staple. The inspiration came from observing a common parental dilemma: whilst parents add nut butter to sandwiches for protein, they often balance it with sugar-loaded jams because plain nut butters can feel dry and unappealing to children. This gap between nutrition and palatability became Everaw's opportunity.

The Super Spreads combine good fats and natural protein from nuts with real fruits for fibre and antioxidants, enhanced by carefully chosen superfoods to expand the nutritional profile further. The result is a convenient, one-stop spread that children love for its taste whilst parents trust its nutrition, making healthy eating effortless without compromise.

This dual appeal is captured in Everaw's tagline, "inspired by kids, enjoyed by all." By designing products kid-first, clean, safe, and genuinely healthy, the brand automatically builds trust with adults too. For children, bright and vibrant natural colours create excitement and curiosity; they choose spreads by colour and fun, not by ingredient names. For adults, the same product offers conscious choice based on flavour preference, specific nutrients, or simply variety in daily nutrition.

The Science of Preservation

The magic behind Everaw's ability to deliver fresh nutrition in shelf-stable formats lies in freeze-drying technology. "Freeze-drying sits at the core of Everaw's product philosophy," the founders emphasise, "allowing us to preserve natural nutrition without adding preservatives, flavours, or anything unnatural." By gently removing only the water, this process locks in the taste, colour, and nutrients of fruits and ingredients for long-term stability.

Sourcing is equally intentional. Everaw goes as close to the origin as possible to capture the best seasonal produce: strawberries and mulberries from Mahabaleshwar, Alphonso mangoes from Ratnagiri, and apples and pears from the Himachal region. This combination of honest sourcing and minimal processing allows the brand to capture real nutrition at its peak and transform it into convenient formats for everyday use.

Vision for the Breakfast Table

Looking ahead, Everaw has ambitious yet focused plans. The company's vision is straightforward, "to become a go-to brand for everything that belongs on your breakfast table." Currently operating across three core categories, snacks, spreads, and smoothies, what they call "the three S formats", Everaw aims to become a pantry staple for families who care about what they eat but also value ease and consistency.

Perhaps most importantly, Everaw wants to prove that real nutrition need not be boring or tasteless. By rethinking ingredients, formats, and the value chain, the brand demonstrates that clean and healthy food can be both exciting and effortless, a philosophy that resonates with today's time-pressed families seeking better choices without sacrificing convenience or flavour.