Demi-Fine Jewellery Brands in India that are Redefining Everyday Glam

If you've been scrolling through Instagram and suddenly find yourself obsessing over that minimalist gold ring or those dainty layered chains that scream luxury—but don’t burn a hole in your wallet—welcome to the world of demi-fine jewellery. It's not quite fine, not quite faux—just the perfect blend of elegance and affordability! Crafted from sterling silver, often plated with gold and sprinkled with semi-precious stones, these beauties look expensive without the drama. With celebs like Shraddha Kapoor jumping on the trend (hello, Palmonas on Shark Tank India!), demi-fine is quickly becoming the jewellery drawer staple we didn’t know we needed. Ready to sparkle smartly? Let’s dive into the trend that’s all shine, no stress.

Palmonas

Shraddha Kapoor has probably already introduced you to Palmonas—the demi-fine jewellery brand that’s everywhere right now! Known for luxe-yet-affordable pieces, Palmonas uses lab-grown diamonds and 18k gold vermeil (that’s 50x thicker than usual!) over sterling silver. As India’s first homegrown demi-fine label, it promises to blend high-end craftsmanship with wallet-friendly sparkle. Shraddha’s not just a fan—she’s a co-founder, bringing her glam touch to jewellery that empowers, inspires, and totally elevates your everyday look.

Rubans

What sets Rubans apart in the demi-fine jewellery game is its bold vision and eye for luxe detail, claims the brand. Their pieces—like 22K gold-plated bracelets, rhodium-finished rings, and 18K gold-plated stainless steel necklaces—look straight out of a high-end boutique, minus the heavy price tag. Designed to shine for years, Rubans jewellery brings timeless elegance with a modern twist. Reviews say that it’s hard to tell them apart from the real deal—and that’s exactly the point!

Zaisha

Zaisha isn’t just cute—it’s confidently bold with its “If it turns black, get your money back” promise! Their jewellery is 100% anti-tarnish, waterproof, and skin-safe, crafted from stainless steel and dipped in 18K gold. From sleek everyday staples to adorable demi-fine charm necklaces for kids, Zaisha has something for every age and vibe. Trustworthy, stylish, and built to last? Yes, please!

Klissa

If you’re after demi-fine jewellery that screams expensive but keeps things trendy and wearable—Klissaa can be your golden pick! Their everyday pieces are total compliment magnets, says the brand, featuring the prettiest charms you’ve ever seen. Made with durable 316L stainless steel and finished with thick 18K PVD gold plating, their jewels are built to last. It’s effortless glam with serious quality—what’s not to love?

Carryallco

Carryallco says that it is redefining everyday luxury with demi-fine jewellery that’s sustainable, stylish, and seriously durable. Founded in 2023, the brand uses 100% recycled gold and sterling silver, along with premium 18K PVD gold plating—making your jewellery last (and shine) for years. Their designs are timeless and they even offer a lifetime warranty and a buyback policy! With a focus on ethical craftsmanship and modern elegance, Carryallco is where your feel-good sparkle can truly begin.

Timeless Jewels by Shveta

Timeless Jewels claims to blend elegance with endurance, offering demi-fine pieces crafted in 18K gold-plated stainless steel and 925 silver that are made to last and shine. From globally sourced fine metals to locally handcrafted kundan in Mumbai and Jaipur, every piece is a celebration of quality, style, and story. Whether you're dressing up or keeping it casual, there’s something here for every vibe and every occasion.

Foramour

Foramour quickly won hearts—and jewellery boxes—with designs that are as stunning as they are skin-safe, say customers. Their hypoallergenic pieces are crafted for comfort and everyday glam, all dipped in 18K gold for that long-lasting luxe shine. Whether you’re stacking up or keeping it simple, these jewels can stay fresh for years. It’s no wonder everyone’s falling for-amour!

Niscka

Want that rich, traditional bling without the big fat price tag? Niscka has you covered! From rhodium-plated American diamond necklaces to dazzling 24K gold-plated sets, their collection is perfect for weddings, festivities, or when you just feel extra. It’s luxe-looking, wallet-friendly jewellery that lets you shine bright—without the guilt.

Kavya Potluri

Kavya Potluri is where bold elegance claims to meet artistic storytelling—think demi-fine jewellery that’s more wearable art than mere accessory. Founded by designer Kavya Potluri, a Forbes 30 Under 30 honouree, the label blends deep craftsmanship with fearless creativity. Every piece is sketched by Kavya herself and handcrafted in-house, reflecting her journey from a sketchbook-loving kid to a design powerhouse.

Amama

Amama is not just a jewellery brand—it’s a celebration of craftsmanship, creativity, and boundless style, says the brand. Founded in 2018 by Nikita Gupta and inspired by her Amma’s timeless silver heirlooms, Amama curates and creates handcrafted fashion accessories that blend tradition with trend. With 40+ handpicked brands and its own standout collections like the Infinity Nano Bag and Myra Choker, it’s become a go-to for bold, beautiful, and meaningful adornments. From vintage to modern, minimalist to maximalist—Amama has something for every story and every style.