Deepika Padukone’s Expansive Investments: From Skincare to Space Tech

When we think of Deepika Padukone, we think of her noteworthy performance in Piku and Chhapaak or her moves in Besharam Rang and Deewani Mastani. But there’s more to this superstar than just acting. Over the years, Padukone has transformed into a savvy investor with stakes in a wide array of industries—everything from beauty and fashion to technology and even aerospace! As one of India’s highest-paid celebrities, Deepika is strategically diversifying her wealth in both homegrown and global ventures. Let’s take a look at her growing empire and the brands that are benefitting from her entrepreneurial flair.

1. KA Enterprises LLP and Ka Productions: Setting the Foundation

Deepika's investment journey began with a focus on managing her own financial portfolio. In 2017, she established KA Enterprises LLP, a company designed to handle her wealth and business ventures. The following year, she launched her own production company, Ka Productions, which became the driving force behind the biographical drama Chhapaak (2020). The film, based on the life of acid attack survivor Laxmi Agarwal, featured Padukone in the titular role and marked a significant leap into production.

2. All About You: Fashion with a Purpose

In 2015, Deepika ventured into the fashion world by launching All About You, a clothing line in collaboration with Myntra. The collections are aimed at young, multitasking women and feature trendy yet accessible clothing that’s designed for comfort. It’s not just about the glamour of the red carpet for Deepika—this line reflects her personal values and sense of style.

3. 82°E: A Skincare Brand That Reflects Deepika’s Own Values

In 2022, Deepika expanded her entrepreneurial interests to skincare with the launch of 82°E. The brand is designed to provide high-quality, effective skincare products such as facial masks, sunscreen, moisturisers, and lip balms. 82°E is an extension of Deepika’s belief in self-care and wellness, aiming to deliver products that meet both her personal standards and those of her growing consumer base. Recently, 82°E raised Rs. 50 crore ($6 million) in the extension of its seed round. This funding is aimed at expanding and growing the brand, which already saw significant revenue growth—Rs. 22.82 crore in FY24 alone, compared to Rs. 11 crore in FY23. Padukone’s company holds a 59.6% stake in 82°E, with actor Ranveer Singh owning 5.32%. Competing with major brands such as Plum, mCaffeine, and Mamaearth, 82°E is carving out its niche in India’s thriving skincare market.

4. Furlenco: Reinventing Furniture Rental

Deepika has also invested in Furlenco, a furniture rental platform based in Bengaluru. Founded in 2012, Furlenco allows customers to rent stylish furniture on a monthly basis. With her investment in Furlenco in 2019, Deepika is tapping into the ever-growing demand for flexible living arrangements, making it easier for people to furnish homes with high-quality, designer pieces.

5. Purplle: A Beauty Mogul in the Making

In the same year, Deepika made an undisclosed investment in Purplle, an online marketplace for beauty and personal care products. With its wide range of offerings, from skincare to haircare, Purplle has become a top player in India’s booming beauty market. Deepika’s investment underscores her commitment to promoting accessible beauty and wellness solutions.

6. Epigamia: A Yogurt Brand with Deepika’s Signature Touch  

In 2019, Deepika took her first step into the packaged foods industry by investing in Drum Foods International Pvt. Ltd., the company behind Epigamia. This Greek yogurt brand has gained significant traction due to its healthy offerings. Deepika became a partner and brand ambassador, using her star power to elevate the brand and make it a household name across India.

7. Bellatrix Aerospace: A Leap into Space

Few would expect Bollywood celebrities to have a hand in space technology, but Deepika has proven she is not afraid to reach for the stars. In 2019, she invested in Bellatrix Aerospace, a Bengaluru-based space-tech startup focused on developing orbital launch vehicles and in-space propulsion systems. The company’s ambitious projects, like the nano-satellite launch vehicle Chetak, aim to revolutionise the space industry in India. Deepika’s backing of Bellatrix Aerospace underscores her belief in the importance of cutting-edge technologies and sustainability.

8. BluSmart: Eco-Friendly Transportation

Deepika has also joined the green revolution with her investment in BluSmart, an all-electric taxi service launched in 2019. The platform offers eco-friendly, affordable rides and operates in cities like Delhi NCR and Bengaluru. With this venture, Padukone is helping drive the transition towards sustainable urban transport, aligning her business decisions with environmental consciousness.

9. Mokobara: Stylish Travel Gear

In 2020, Deepika invested in Mokobara, a Bengaluru-based luggage startup known for its modern, functional, and aesthetically appealing travel bags and suitcases. The brand focuses on customisation and aims to disrupt the global travel industry. Deepika’s investment is a testament to her taste for both luxury and practicality.

10. Atomberg Technologies: Smart Appliances for the Modern Home

Atomberg Technologies, a smart fan and energy-efficient appliance manufacturer, caught Deepika’s attention in 2021. By investing in their Series B round, Padukone is supporting the movement towards sustainable home appliances. Atomberg has grown rapidly, offering a range of IoT-based products that cater to energy-conscious consumers.

11. Supertails: A New Leash on Pet Care

Deepika’s investment in Supertails in 2021 further demonstrates her diverse interests. Supertails is a pet care platform that provides everything from food and grooming products to online behavioural training and telehealth consultations for pets. This investment places Padukone in the growing pet care industry, which continues to see rising demand.

12. Blue Tokai Coffee: Sipping Success

In 2023, Deepika invested in Blue Tokai, a speciality coffee brand based in Gurugram. Blue Tokai is known for its high-quality, roasted coffee and cafes, becoming a leading name in India’s coffee culture. Deepika’s involvement in this growing industry positions her alongside coffee lovers and entrepreneurs alike.

The Rise of a Bollywood Entrepreneur  

Deepika Padukone’s business ventures reflect her vision for the future, extending beyond her acting career into sectors like tech, sustainability, fashion, and beauty. As one of Bollywood’s most diversified entrepreneurs, her strategic investments are driven by a passion for innovation and creating accessible products. By supporting brands that align with her values, such as BluSmart, Epigamia, and Bellatrix Aerospace, Deepika is shaping the future of business and proving herself as a global force in the entrepreneurial world.