Summer’s here, but your style doesn’t need to sweat it out! Drape yourself in breezy elegance with cotton sarees that are as cool as they are stunning. From quirky prints to timeless weaves, these homegrown brands are spinning magic with threads of comfort, culture, and killer fashion sense. Who says you can't beat the heat and look fab while doing it?
Phutari
Phutari was born from Rohan and Surbhi’s desire to reconnect with their roots and contribute meaningfully to India, leaving behind successful careers in New Zealand. In 2019, as they welcomed their first child, they also launched Phutari—an online store celebrating Indian handicrafts. Built through personal sacrifice and resilience, the brand grew alongside their son, symbolising both a family’s love and a deep commitment to their culture. Their collection of mul cotton sarees all come in bright, bold colours with fun and quirky prints.
Suta
Suta is renowned for its use of handwoven textiles and traditional techniques. The brand collaborates with skilled weavers to produce high-quality sarees and garments. Their focus on sustainable practices includes using natural dyes and advocating for local craftsmanship, which helps preserve heritage skills while curtailing environmental impact. The brand runs an initiative called Suta Earth, where the brand collects old sarees and puts a system in place to upcycle them as packaging bags. They offer a variety of cotton sarees, from simple everyday wear to cotton silk pieces that can be a saviour during summer weddings!
Chidiyaa
Chidiyaa is a Gurgaon-based sustainable fashion label founded by Pooja Rajput in 2016. The brand collaborates with artisans across India to create handwoven, hand-block printed apparel that blends traditional techniques with contemporary design. Chidiyaa's commitment to eco-friendly fashion is reflected in its use of organic dyes and fabrics, offering modern women stylish, conscious clothing choices. Tassels, blockprints, solids, prints — their cotton sarees come in an array of choices.
Amprapali
Amrapali Boutique, founded in 2012 by Amrapali, began as a small home-based store with a vision to transform the way fashion is created and consumed. Today, it celebrates India's rich textile heritage by working with artisans across the country to create beautiful handwoven, hand-crafted pieces that blend traditional techniques with modern aesthetics, while supporting local craftsmanship. The brand knows that cotton sarees, with its rich array of prints, textures, and intricate craftsmanship, offers timeless, breathable handloom sarees that remain a versatile and elegant choice for any wardrobe.
Monri
Monri was founded in 2020 by Monalisha, who turned her lifelong passion for designing ethnic yet classy clothing into a brand. Inspired by her love for fabrics and childhood creativity, she began her entrepreneurial journey during her MBA studies. The brand offers bold and beautiful handwoven cotton sarees that’ll take you to the lanes of Kolkata.
Nerige
If traditional cotton sarees are what you’re looking for, then this brand has it all. Nerige Story, founded in 2019 by Shashank Sivapurapu and Pooja Nadig, celebrates India’s rich artisanal heritage through thoughtfully crafted sarees. With a blend of traditional craftsmanship and contemporary style, the brand aims to connect skilled weavers with modern women, one saree at a time. Zari, checkered prints, buttis — they have a huge collection of cotton sarees in a variety of styles.
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