Converse Launches Its First Indian Store in Mumbai

Converse, in partnership with Bhaane Group, has unveiled its inaugural store in India, located in Linking Road, Mumbai. This store marks a new chapter for Indian fans, providing them with their first in-person opportunity to experience the iconic brand’s extensive lineup of sneakers and bold, expressive gear.

Situated in the heart of Mumbai’s fashion district, which is known for its dynamic urban youth culture, the Linking Road store embodies the individuality and creative spirit that Converse champions. Fans have a chance to discover a comprehensive range of Converse products, from timeless classics like the Chuck Taylor All Star, One Star, and more.

A standout feature of the store launch event was a life-size sneaker installation by the acclaimed Kartik Kumra of Kartik Research, created in collaboration with Ajrakh block printing artist Sarfaraz Khatri and seasoned set designer Disha Dey of Tales by Disha, which brings story-driven designs to life for celebrations and film sets. Inspired by India’s rich tapestry of colours and patterns, the installation celebrated Converse’s legacy in imaginative form while embracing an authentic Indianness that resonates with the brand’s global celebration of diversity. The vibrant design and intricate details captured the edgy spirit of Converse and left a lasting impression on attendees, treating them to a unique, immersive experience and an unforgettable photo opportunity.

Adding to the excitement of the store’s inauguration, Bollywood actors Harsh Varrdhan Kapoor and Khushi Kapoor joined media personalities, influencers, and leading stylists to celebrate this milestone. Sonam Kapoor & Anand Ahuja, co-founders of the Bhaane Group were also present. 

This inauguration provided a firsthand look into the brand’s new store while creating a space for a thriving sneaker community that Converse seeks to foster in India. The store launch saw a communal gathering of Converse fans, underlining how the brand is pushing the envelope by nurturing a mainstream community around a niche subculture.