The world of content creation is bustling with talent, creativity, and passion. But in 2024, some of India’s most beloved creators didn’t just stick to their reels and videos—they took bold steps into uncharted territory. From books to beauty, food to films, these stars have given their audiences more reasons to cheer. Grab a cup of chai, and let’s dive into these inspiring ventures that showcase their multifaceted personalities!
Mrunal Panchal and the World of Beauty
When Mrunal Panchal—known for her stunning makeup tutorials and vibrant social media presence—announced her beauty brand, Mrucha Beauty, fans couldn't wait to try it. Staying true to her quirky and creative vibe, the brand promises cruelty-free products with a desi twist. Whether it's a bold kajal or a dreamy lip tint, Mrucha Beauty screams individuality. As Mrunal says, “Makeup is art, and you are the canvas!”
Shivesh Bhatia’s Love Letter to Chocolate
If you’ve drooled over Shivesh Bhatia’s decadent desserts on Instagram, you’re not alone. The food content creator brought his sweet expertise to the pages of his cookbook, ‘Chocolate’. This treasure trove of recipes isn’t just for seasoned bakers—it’s for anyone who loves the rich, indulgent world of cocoa. Shivesh makes whipping up a chocolate soufflé or brownie tart seem as effortless as saying, “Mmm, ek aur bite!”
Nischay Malhan Becomes a Gaming Star
Known as Triggered Insaan, Nischay Malhan has levelled up from gaming videos to a full-blown reality series. His show, ‘Gaming Insaan’, on Amazon MX Player, takes viewers behind the screen, exploring the adrenaline-fuelled world of gaming. Packed with challenges, camaraderie, and loads of laughter, it’s a treat for both hardcore gamers and casual viewers alike.
Prajakta Koli’s Literary Debut
Prajakta Koli, aka MostlySane, is already a household name for her relatable content. But in 2024, she took her storytelling a notch higher with her debut novel, ‘Too Good to Be True’. A delightful mix of humour and heart, the book dives into relationships, identity, and all the chaos in between. Her fans loved this new avatar of Prajakta, who once again proved that kuch bhi impossible nahi hai!
Bhuvan Bam’s Bold Move with Peppy
Comedy king Bhuvan Bam has always been unafraid to break barriers, and his latest venture proves it. Stepping into the world of sexual wellness, he co-founded Peppy, a brand aiming to normalise conversations about intimacy. With products designed for modern relationships, Peppy reflects Bhuvan’s belief in making taboo topics accessible and fun. Truly, a move as refreshing as his Titu Mama sketches!
Ashish Chanchlani Started OG Beauty
Ashish Chanchlani, the maestro of laughter, surprised everyone by launching OG Beauty, his very own beauty line. With the tagline, “Be your Original Gorgeous,” the brand offers vibrant palettes and inclusive shades for all. It’s a testimony to Ashish’s ability to think outside the box—and this time, it’s a makeup box!
Viraj Ghelani’s Box Office Success
Who knew comedy and Gujarati cinema would blend so beautifully? Content creator Viraj Ghelani’s film, ‘Jhamkudi’, became a blockbuster, raking in over 20 crores. Packed with humour, drama, and heart, it’s no wonder audiences couldn’t get enough. Viraj’s transition from digital screens to the silver screen has been nothing short of dhamakedar!
Saurabh Ghadge Joins the Fashion League
Saurabh Ghadge, the king of relatable comedy, stepped into fashion with his clothing line in collaboration with Freakins India. The collection mirrors his own style—bold, quirky, and unapologetically fun. It’s perfect for anyone who loves making a statement. After all, Swag toh banta hai, boss!
Vishnu Kaushal’s Bookstore Dream
Known for his wit and charm, Vishnu Kaushal expanded his brand, Peach by Vishnu, with a cosy bookshop, Little Peach Books. Nestled in the heart of Chandigarh, this store is a haven for book lovers, offering curated reads and quirky Peach merchandise. It’s the perfect spot to grab a chai and get lost in stories—just as Vishnu intended.
Kanan Gill’s Literary Leap
Comedian Kanan Gill has always had a way with words, and his debut novel, ‘Acts of God’, proves it. The book is a thoughtful exploration of life, loss, and humour, wrapped in his signature wit. Kanan’s journey from stand-up to storytelling shows that comedy and profundity often go hand in hand.
Shlok Srivastava AKA Tech Burner's Layers Anarc Smartwatch
In 2022, Shlok Srivastava launched a mobile and laptop skins brand that he co-founded with Neel Gogia. In 2024, the brand introduced the Layers Anarc smartwatch, which combines style and functionality. Shlok sold inventory worth INR 3 crore in sales within the first 24 hours of launch.
/local-samosal/media/agency_attachments/sdHo8lJbdoq1EhywCxNZ.png)
/local-samosal/media/media_files/1111111.jpg)
Follow Us/local-samosal/media/media_files/2024/12/26/0FiwrExuNEqROtXG5WdG.png)