Shraddha Kapoor starts her journey as the Co-Founder of Palmonas Jewellery

Bollywood Actress Shraddha Kapoor joined hands as the co-founder of a demi-fine jewellery startup Palmonas and it all started with a comment on Instagram. 

Palmonas  - a demi-fine jewellery startup, announced the addition of renowned Bollywood actor Shraddha Kapoor as its Co-Founder. This groundbreaking, organic collaboration marks a significant milestone in the industry, with Kapoor's involvement stemming from a serendipitous interaction on Instagram. The partnership is a testimonial to the power of social media in forging meaningful connections.

Shraddha Kapoor’s journey with Palmonas began with a comment on Instagram. The organic nature of the partnership aims to bring together the star power of Shraddha Kapoor with Palmonas commitment to quality innovation and the empowerment of women through versatile yet edgy demi-fine jewellery. 

Founded by Pallavi Mohadikar and Dr Amol Patwari, the demi-fine jewellery brand uses surgical-grade stainless steel elegantly plated with 18k gold tone and sterling silver plated with gold vermeil which is a 2.5-micron thick layer of 18K gold. Celebrated for its exquisite designs, craftsmanship, and affordable prices, Palmonas has gained widespread acclaim for its contemporary and minimalistic jewellery collections made from sterling silver, stainless steel, and gold vermeil.

Pallavi Mohadikar, Founder of Palmonas, shared the exciting journey of discovering Shraddha Kapoor's association with the brand. “It all started when we received several orders with the initials S. Kapoor, sparking excitement that it could be the renowned actress Shraddha Kapoor herself. Shraddha always interacts with her fans on her Instagram and she replied to a fan’s comment on her reel in which she was flaunting our jewellery and mentioned it in an Instagram story. To our surprise and delight, it was indeed Shraddha, confirming that she's been a loyal user of our products," said Pallavi Mohadikar.

On becoming the co-founder, Shraddha Kapoor said, “I was searching for simple, good quality and reasonably priced jewellery on the internet because I was so fed up with my daily wear jewellery breaking or getting spoiled. I came across Palmonas and was just blown away by their products. I went crazy purchasing so many pieces because I fell in love with their design sensibility as well and felt like I had so many options for my different moods and for different days. For me the product is everything and the fact that Pallavi and Amol have nailed that got me very charged up and excited to partner with them.”

Dr Amol Patwari, Founder of Palmonas said, “We're honoured to have Shraddha Kapoor join our journey and deeply grateful for the continued support of all our customers."