The Purrrfect Drink: Catwalk Botanics on Shark Tank!

In a world full of alcohol lovers, there exists a brand which is specialised in making non-alcoholic drinks! For all those who feel FOMO when they go to parties and don't drink, you need to check out this brand. We all love Shark Tank because of how creative the brands and their ideas are. In a recent episode of Shark Tank, a non-alcoholic beverage brand 'Catwalk Botanics' debuted. In this article, we cover what the brand is about, how the brand came into being and did the Sharks like it. Let's start, shall we?

The Ideation 

'Catwalk Botanics' is for all the folks who love drinking but don’t drink alcohol. It is a non-alcoholic spirit beverage brand based in Delhi. Ishan Arora, the founder of Catwalk Botanics, came across something unusual when he visited his sister’s graduation at Stanford University. He saw that people were drinking a beverage similar to alcohol. To his surprise, this drink had zero contents of alcohol yet tasted somewhat similar! That’s when he learnt the concept of non-alcoholic spirit beverages. After a deep study of the Indian market, he realised the scope of a brand like Catwalk Botanics. And after two years of meticulous planning and in-depth research, the brand was born. 

About the Brand

The brand's USP is all about delivering healthy, tasty and fancy beverages that are made using organically sourced ingredients. The brand offers four distinctive and quirky concoctions - two non-alcoholic gin’s and two non-alcoholic vodka’s. The serving quantity of this drink can be similar to alcohol, that is, 30ml and 60ml. This product has made quite a buzz on social media, and in around six months, there have been 150+ retail outlets, 50+ hotels, multiple bars and restaurants serving this beverage. The product is also available online on their official website.

Health Comes First

The main focus of the brand is delivering premium quality non-alcoholic drinks that are healthy, and one can sip on guilt-free. The brand has a unique approach; they don’t wish to replace alcoholic beverages in the market but rather provide drinks that are good for your health and promote a better lifestyle. The drinks are entirely plant-based and formulated using premium-quality ingredients. It has no artificial flavours and zero added sugar, making it the perfect choice for diabetics, weight-watchers and healthy-conscious individuals. A special fruit, ‘Monk fruit’, is used as a sweetener in place of sugar. It is also packed with added adaptogens to help you manage stress and boost your mood. 

The Sharks vs the Cat

On Shark Tank India, the founders aimed at achieving Rs. 1 Crore for 4.16% equity, valuing the business at Rs. 24.02 Crores. However, none of the sharks were intrigued by this offer and decided not to invest in the brand. The Sharks advised the founder to focus on boosting sales, expanding consumer awareness about the brand and evolving the brand. 

Catwalk Botanics is not just an alternative for non-drinkers; it's also a great choice for drinkers who want to indulge in a little self-love and care while remaining health conscious.