Year Roundup 2025: Jewellery Brand Founders Shed Light on Bridal Jewellery Trends in 2025

The Indian bridal jewellery landscape in 2025 is undergoing a quiet yet powerful transformation. Today’s bride is no longer guided solely by tradition or heirloom expectations—she is confident, expressive, and deeply invested in jewellery that reflects who she is. From modular designs and pastel palettes to lightweight craftsmanship and multifunctional pieces, bridal jewellery is evolving into something far more personal and versatile.

According to Vidushi Jain and Saloni Shah, Co-Founders of Attrangi, this shift is driven by brides who want jewellery that feels authentic rather than obligatory. “The 2025 bride is rewriting the rules—she wants jewellery that feels personal, expressive, and true to her identity,” they say. Instead of following fleeting trends, Attrangi focuses on helping brides create what the founders call their own “bridal language”—a style that can be minimal, regal, contemporary, or culturally rooted.

Jewellery That Lives Beyond the Wedding Day

One of the most defining bridal jewellery trends of 2025 is longevity. Brides want pieces they can wear long after the wedding festivities end. Attrangi addresses this through smart, modular design. “The idea is simple: a bride shouldn’t pack away her jewellery after the wedding,” explain Vidushi Jain and Saloni Shah. Detachable necklace layers, convertible earrings, and statement bracelets that work just as well with cocktail outfits are becoming essentials rather than extras.

This focus on reusability strongly resonates with modern brides who value emotional and financial investment. Similarly, Ms. Priyanka Jawahar, COO of Estele Fashion Jewellery, notes that versatility is now central to bridal buying decisions. “Brides increasingly ask: Can I wear this again with a simpler outfit? Will this match a western or Indo-western look?” she shares, highlighting how multifunctional jewellery now defines value.

Minimalism vs Maximalism: A Beautiful Split

Contrary to earlier predictions, 2025 is not about choosing sides between minimalism and maximalism—it’s about embracing both. Attrangi Jewellery sees its brides evenly divided. “Some prefer clean, modern minimalism—fine polki studs, dainty moissanite strings—while others embrace oversized necklaces and grand jhumkas,” say the co-founders. The key is offering both design languages without dilution.

Estele echoes this duality. Ms. Jawahar observes, “For intimate ceremonies or destination weddings, minimal-elegant pieces are very popular. For traditional, grand weddings, statement jewellery still rules.” The result is a bridal jewellery market that celebrates choice rather than conformity.

Handcrafted detailing continues to define premium bridal jewellery in 2025, especially in fashion and demi-fine segments. Attrangi’s 2025 bridal line leans heavily on artisanal workmanship—hand-set moissanites, precision epoxy meenakari, and micro-sculpted detailing that mimics fine jewellery techniques. “Every piece combines traditional handcraft with modern technology to achieve a real-diamond look—minus the weight and cost,” explain the co-founders. 

Estele, with its legacy dating back to 1989, blends heritage craftsmanship with modern finishes. “A necklace may retain a classic Indian silhouette but be rendered lighter or more streamlined for today’s bride,” says Ms. Jawahar, underlining how tradition is being thoughtfully reinterpreted rather than replaced.

Colour Moves Beyond Red and Gold

Colour is playing a far more nuanced role in bridal jewellery this year. Pastels, pearls, and soft enamel accents are redefining bridal opulence. Attrangi reports high demand for sage, blush, pista green, and rose gold tones, while emerald greens and ruby hues remain timeless. “Moissanite with soft enamel accents is one of our strongest trends—it adds a dreamy modern finish while keeping bridal richness intact,” share the founders.

At Estele, pastel-toned settings, soft pearls, and crystal embellishments are increasingly popular. “These colours enhance the overall look without dominating it,” explains Ms. Jawahar, especially as brides experiment with ivory, mint, and blush lehengas.

As destination and intimate weddings continue to rise, comfort has become non-negotiable. Brides want jewellery that looks luxurious but feels effortless. Attrangi’s Almaaz collection answers this need with bold silhouettes that are feather-light. “Brides want jewellery that photographs beautifully and feels comfortable for long events,” say Vidushi Jain and Saloni Shah.

Estele mirrors this approach with lighter metal-plated pieces designed for extended wear. “Brides don’t want to keep adjusting heavy jewellery during long celebrations,” notes Ms. Jawahar, adding that adaptability and comfort are now central to bridal design.

The Rise of Customisation and Digital Buying

Personalisation is no longer a luxury—it’s an expectation. From modifying necklace lengths to adjusting colour tones, brides want jewellery tailored to their wedding story. “Jewellery should feel personal and meaningful, not mass-produced,” says Ms. Jawahar, pointing to Estele’s flexible, in-house manufacturing as a key advantage.
Digital platforms have further empowered brides, allowing them to research, shortlist, and even purchase jewellery online. This shift has raised expectations around quality and accuracy, pushing brands to deliver craftsmanship that matches what brides see on screen.

Both brands agree that the future of bridal jewellery lies in modularity, sustainability-inspired materials, and softer silhouettes. Attrangi is already investing in lighter alloys and advanced stone-cutting, while Estele predicts growing interest in plated jewellery, lab-grown stones, and transitional designs.