When Creators Become Founders: 8 Indian Brands by Influencers you Need to Bookmark!

Influencers know attention, but turning attention into a brand takes courage, taste, and a sharp eye for what a community actually needs. In India’s creator economy over the last few years, several digital creators have moved from viral moments to founding full-fledged businesses, not as side projects, but as brands with distinct products, values, and audiences.

What’s exciting about this shift is that it’s opening up fresh avenues in Indian entrepreneurship. These creator-led brands aren’t just selling clothes, coffee, or beauty products; they’re reshaping how culture, craft, and commerce come together. Each of these ventures reflects the founder’s personality and passions, but they also stand on their own as businesses that can scale beyond the initial influencer audience.

The eight Indian brands by influencers show how Indian creators are rewriting the rules. They’ve gone from curating products to creating them, from influencing purchases to owning businesses. And in doing so, they’ve proven that authenticity, combined with a strong product vision, can be a powerful engine for building something lasting. Check out these brands: 

Underneat — Kusha Kapila

Comedian and content creator Kusha Kapila launched Underneat to address a big gap in India’s intimate-wear market: bras and shapewear designed for diverse Indian bodies. The brand emphasises supportive yet comfortable pieces, with inclusive sizing at its core. Underneat reflects Kusha’s long-standing conversations around body confidence and representation, and it turns her outspoken, relatable creator voice into a movement that normalises honest conversations about intimate wear.

Sarah Sarosh — Impulse Coffee

Lifestyle creator Sarah Sarosh launched Impulse Coffee,  a coffee label that started with curated single-origin beans and small-batch roasting. India's first creator-owned coffee brand, Impulse Coffee, is known for its whimsical coffee offerings in a variety of flavours like Pistachio, Vanilla, Hazelnut and more. The brand balances storytelling with product education, showing how creators can bridge culture and craft by combining their influencer reach with a product-first approach. And the best part? The collision of desi terms with trendy coffee flavours garners a lot of attention from Gen Z, and for all the right reasons!

Mrunal Panchal — Mrucha Beauty

Beauty creator Mrunal Panchal, popularly known as Mrunu, launched Mrucha Beauty, a label designed for Indian skin tones and daily routines. The brand positions itself as clean, cruelty-free, and thoughtfully formulated, with a product line that mirrors the kind of recommendations Panchal has always shared with her audience. By stepping into the role of founder, she’s transforming her credibility in makeup tutorials into a brand identity that emphasises inclusivity and practicality.

Riya Kohli — Gmorn

Riya Kohli, known for her minimal and chic fashion content, built Gmorn, a lifestyle label that reflects her personal style. Gmorn is all about wearable, versatile pieces that echo the “capsule wardrobe” philosophy,  clothes that can be styled in multiple ways without falling into trend cycles. The brand started small, with curated drops that felt like an extension of Kohli's own wardrobe. This personal connection is exactly what makes Gmorn resonate with her community, who already saw Riya as a style reference point.

 Diipa Khosla — indē wild

Fashion and beauty influencer Diipa Khosla founded indē wild, a conscious beauty brand rooted in Ayurvedic traditions blended with modern science. The brand has gained global recognition for its clean formulations, ingredient transparency, and sustainable practices. What makes indē wild stand out is how it ties back to Diipa’s personal story, growing up around Ayurvedic rituals, while reintroducing them to a new generation in a modern, globally appealing way. This mix of heritage and innovation has helped indē wild carve its own space in the international beauty industry.

Juhi Godambe — Arabellaa

Juhi Godambe turned her years of experience in fashion content creation and styling into Arabellaa, a resort-wear label she founded in 2015. Arabellaa offers chic, travel-ready pieces that bring together sustainability, elegance, and comfort. Juhi’s sharp fashion sense, honed from years of blogging and editorial work, translates seamlessly into the label’s aesthetic. For her community, Arabellaa is more than just clothing; it’s a lifestyle statement that mirrors Juhi’s signature style.

Harshita Gupta — Chikankari Hues

Content creator Harshita Guptaused her platform to spotlight Indian crafts through Chikankari Hues, a label celebrating the intricate embroidery of Lucknow. By working with artisans and creating modern silhouettes, she’s reintroducing chikankari to younger audiences who may have only seen it as traditional wear. The brand strikes a thoughtful balance between heritage and contemporary fashion, and in the process, supports the craft community that keeps this centuries-old tradition alive.

Himadri Jain — DRI by Himadri

Himadri Jain’sDRI by Himadri is a handcrafted apparel label with a focus on slow fashion and made-to-order pieces. The brand emphasises quality, versatility, and timeless design over fleeting trends. Himadri has used her influence to promote mindful consumption, encouraging her audience to invest in pieces that last longer and align with sustainable practices. Through DRI, she has turned her passion for fashion into a brand that carries both aesthetic appeal and a conscious message.