Brand Announcements, Launches and Releases | Third Week of December

This is your chance to stay updated on all the brand announcements, releases, and launches. From Lush Cosmetics' newest winter collection to Converse's latest launch, Local Samosa is back with all the details you need to know for the third week of December. 

TZÁR presents its Winter Edit 2025, titled “Noctis & Noble”

TZÁR released its Winter Edit 2025, focusing on modern formalwear and leather accessories. The collection featured structured silhouettes, muted colour palettes, and material-driven design suited to colder months. It reflected a shift toward restrained, long-term wardrobe pieces in men’s fashion.

Tint Cosmetics launches Tint Labs in Andheri

Tint Cosmetics opened Tint Labs as a physical studio offering customised beauty products. The space allowed participants to create personalised lip glosses through guided skin analysis and shade matching. The launch marked the brand’s move into experiential, offline beauty formats.

Lush releases its Winter Line-Up for the season

Lush introduced its Winter Line-Up, comprising skincare, haircare, and bath products designed for winter conditions. The range used plant-based ingredients and essential oils aligned with the brand’s ethical sourcing practices. It addressed seasonal concerns such as dryness and skin repair.

Cravings unveils its Autumn/Winter 2025 collection

Cravings launched its Autumn/Winter 2025 collection centred on minimalist design and subdued colour tones. The collection drew inspiration from the brand’s recurring keyhole motif, interpreted through texture and form. It prioritised functionality and emotional durability over seasonal trends.

NowYouKnow launches as a social-led travel and food recommendations platform

NowYouKnow was introduced as a recommendation platform built around private social networks. Founded by siblings Krishna and Pia Shivdasani, it consolidated trusted travel and food suggestions from personal contacts. The platform operated without advertisements or sponsored listings.

WoodenStreet opens a Home Interiors Studio in Noida

WoodenStreet expanded into interior design services with the opening of its Home Interiors Studio in Noida. The studio provided end-to-end solutions, including design consultation, planning, and execution. It formed part of the brand’s wider expansion into home interiors.

Gulab partners with Arjun Rampal 

Gulab partners with Arjun Rampal; this partnership is focused on everyday routines and mindful living. The campaign highlighted the use of cold-pressed oils produced through traditional extraction methods. It positioned the product within regular household cooking practices.

Converse collaborates with NARUTO SHIPPUDEN for a limited-edition sneaker collection

Converse launched a limited-edition sneaker collection in collaboration with the anime series NARUTO SHIPPUDEN. The range included multiple Chuck Taylor All-Star designs inspired by key characters. Design elements referenced character colours, symbols, and visual themes.

Lucira Jewellery opens its second experience store in Pune

Lucira Jewellery opened its second experience-led store in Pune, marking its expansion in western India. The store featured interactive styling zones and open layouts designed for customer engagement. It reflected the brand’s focus on contemporary fine jewellery retail formats.

Clovia Partners with Respun to Launch “BYOB – Bring Your Old Bra” Recycling Initiative

Clovia, India’s lingerie, sleep, and personal care brand, has partnered with India's textile recycling platform, Respun, to introduce a one-of-a-kind recycling program. The initiative, titled “BYOB - Bring Your Old Bra,” aims to provide consumers with a responsible, convenient, and rewarding solution for disposing of old bras.

Ray-Ethnic Launches “Sama” - A Heritage-Inspired Saree Collection

Ray-Ethnic launched its newest saree collection, “Sama.” The range features traditional techniques, including hand-block printing, Ajrakh, Dabu printing, Kalamkari, and hand-tied Shibori, each crafted by skilled artisans whose generational expertise gives every piece its unique character.

Crazy Cock Single Malt Makers Launch – Madhuca

Crazy Cock Indian Single Malt Whisky unveiled Madhuca: The Heritage Editions, the world’s first single malt finished in Mahura casks, marking a new chapter in contemporary Indian luxury. Created at South Seas Distilleries, the crafters of India’s oldest single malts, this collection represents a rare meeting of heritage, design and innovation. 

&Done Launches “Success Story” A Leave-In Biotech Serum

&Done unveiled 'Success Story', a leave-in serum that doesn’t just protect hair from further damage — it restores what time and stress have already taken away. Designed specifically for Indian hair and climate, Success Story is the only leave-in formula delivering bond rebuilding, protein restoration and long-term frizz control. 

Karan Tacker’s Goonda Signals Scale-Up in FY 26–27

Karan Tacker’s Goonda, announced the launch of its new 750 ml bottle. Building on the steady success of the 180 ml variant, the new 750 ml format will be available across Goa, Mumbai and Pune. The new format retains Goonda’s signature design style while supporting increased market visibility as the brand grows.

Anahata Organic Launches 'Lip Tiffin'

Anahata Organic, a conscious beauty and wellness brand from Vadodara, Gujarat, has launched its newest product, the Lip Tiffin, a cheek-and-lip tint inspired by one of India’s most beloved cultural symbols: the traditional lunchbox. Taking the idea from concept to culture, the brand partnered with the legendary Mumbai Dabbawalas.