Brand Announcements, Launches and Releases | Second Week of February

This is your opportunity to stay informed about all the latest brand announcements, releases, and launches. From LaundryMate's new launch, Libas' entry in the fragrance industry, Local Samosa is back with all the details you need to know for the second week of February. 

Pilgrim Launches Vitamin C Serum Sunscreen SPF 50+ PA++++

Pilgrim launched its 5% Vitamin C Complex Brightening Serum Sunscreen SPF 50+ PA++++ in Mumbai on 11th February. The formulation combined new-generation UV filters with the brand’s UVshield X™ technology to offer broad-spectrum protection against UVA, UVB and blue light. Alongside sun protection, it included Vitamin C Complex, Niacinamide and Glutathione. 

Da Milano Introduces La’amour Collection for Valentine’s Season

Da Milano introduced La’amour as part of its Spring Summer 2026 collection. The edit featured eight styles across handbags, shoulder bags and compact silhouettes, crafted in suede and signature leather. The collection focused on refined detailing and classic shapes, aligning with occasion-led retail around Valentine’s Day without deviating from the brand’s established design language.

Ethera Unveils ‘Queen of Hearts’ Lab-grown Diamond Collection

Lab-grown diamond jewellery brand Ethera launched its Queen of Hearts Valentine’s Day collection on 11th February. The range included rings, pendants and earrings inspired by the heart motif, reinterpreted in a minimal design format. Crafted using IGI-certified lab-grown diamonds and BIS-hallmarked gold, the collection also offered customisation across diamond sizes and gold variants.

LAMY India Introduces AL-star Special Edition Colours

LAMY India expanded its AL-star range with two Special Edition colours — Flamingo and Pine — launched on 3rd February. Crafted from anodised aluminium, the writing instruments retained the lightweight durability the line is known for. The launch marked a seasonal update to one of the brand’s globally recognised product categories.

Libas Enters the Fragrance Category with ‘Chase’ and ‘Fling’

Libas forayed into the fragrance segment with the launch of its first perfume range, Chase and Fling, on 11th February. Priced at INR 999, the perfumes were positioned as an accessible lifestyle extension beyond apparel. The launch reflected the brand’s expansion into high-frequency categories aimed at building stronger daily consumer engagement.

Akoirah by Augmont Presents ‘Made of Us’ Collection

Akoirah by Augmont introduced its Valentine’s collection titled Made of Us on 11th February. Crafted in 14K recycled gold and set with laboratory-grown diamonds, the collection reinterpreted the heart motif through sculpted and architectural forms. Select pieces included personalisation features such as Morse code detailing.

Haldiram’s Launches Modern Mithai ‘Dilruba’

Haldiram’s launched Dilruba, a heart-shaped chocolate-enrobed kaju katli, for the Valentine’s season. The product blended a traditional mithai base with a contemporary format aimed at modern gifting occasions. It was made available across retail outlets and quick-commerce platforms, reflecting a focus on convenience-led consumption.

Impulse Coffees Introduces Gourmet Flavoured Coffee Sachets

Impulse Coffees expanded its portfolio with the launch of a 30-sachet Gourmet Flavoured Assorted Coffee Box. Priced at ₹599, the pack included ten flavours in a freeze-dried instant format. The move introduced a trial-friendly and more price-accessible format within the brand’s existing flavour range.

LaundryMate Launches ‘LaundryMate Sprint’ in Gurugram

LaundryMate entered the Gurugram market with the launch of LaundryMate Sprint on 6th February. The service offered doorstep pickup within 45 minutes and a four-hour turnaround for laundry and dry-cleaning services. The expansion marked the brand’s entry into another urban market with an express service model.

AXOR Unveils New Brand Store in Mohali

AXOR announced the launch of a new brand store in Mohali, strengthening its presence in North India. The gallery-style space showcased complete bathroom ensembles and design-led installations. The opening marked a strategic expansion into the Tricity region and surrounding markets.

No Nasties Introduces Kids Tees Line

No Nasties launched No Nasties Kids, extending its organic cotton apparel range to children aged 1–12 years. The collection featured unisex tees made from 100% organic cotton. The launch marked the brand’s expansion into the children’s essentials category.

Fix My Curls Launches Alcohol-free Hair Mists

Fix My Curls introduced an alcohol-free Hair Mists range featuring three variants — Warm Vanilla, Floral Bouquet and Crystal Aqua. The mists were designed as a fragrance alternative specifically formulated for hair application. The launch expanded the brand’s portfolio beyond curl-care products into scent-led offerings.

boAt Launches HIVE Dashcam Series

boAt entered the dashcam category with the launch of the HIVE Dashcam Series. The lineup included two models featuring 4K Ultra HD recording and Sony STARVIS sensors. The move marked the brand’s expansion beyond audio and wearables into automotive technology.

Tip & Toe Introduces Hair Mechanixx in Delhi

Tip & Toe launched Hair Mechanixx at its Meherchand Market outlet, marking the grooming concept’s Delhi debut. The 1,200 sq. ft. space combined beauty services and men’s grooming under one roof. The expansion signalled the brand’s entry into the capital’s premium salon market.