Brand Announcements, Launches and Releases | First Week of March

This is your opportunity to stay informed about all the latest brand announcements, releases, and launches. From The Bear House to Plate & Peonie's latest launch, Local Samosa is back with all the details you need to know for the first week of March.

Oteria Launches Sunkissed Shield Sunscreen SPF 50 PA+++

Oteria, a gender-neutral skincare brand, launched Sunkissed Shield Sunscreen SPF 50 PA+++. This broad-spectrum sunscreen is packed with the goodness of rice water, which helps to even the skin tone and fight dullness. 

Kaayu Rituals Launches in Delhi

UK-based wellness brand Kaayu Rituals officially entered the Indian market with a launch at Bikaner House, introducing a ritual-first, science-led approach to Ayurvedic self-care. Kaayu Rituals offers a curated range including the Hormone Balance Elixir, Gut Restore Capsules, Calm & Sleep Formula, Immunity Boost Capsules, and functional Herbal Tea Blends.

Chengavi Launches the Gotu Kola Ritual

Chengavi launched Gotu Kola Ritual Combo, designed to bring together calm, nourishment, and consistency through a simple yet effective four-step routine. Rooted in Ayurvedic wisdom yet crafted for modern lifestyles, the ritual features calming botanicals and skin-loving actives that work gently to support healthy, radiant skin.

This Women’s Day, Plate & Peonie Celebrates the Art of Gathering

This Women’s Day, Plate & Peonie turns its attention to the simple yet meaningful act of bringing people together. In recognising Women’s Day, Plate & Peonie celebrates women who create spaces where people come together naturally. Homes where the table is always ready, conversations flow easily, and small moments of togetherness become lasting memories.

Twinings’ Launches Lemon & Honey Green Tea 

Twinings launched its new Green Tea – Lemon & Honey, a thoughtfully crafted blend that transforms everyday tea moments into quiet rituals of balance and care. Light, clean, and naturally flavoured, it delivers calm energy without heaviness, indulgence without guilt.

Innisfree Launches Green Tea Seed Hyaluronic Serum Holiday Gift Set

Innisfree launched the Green Tea Seed Hyaluronic Serum Holiday Gift Set! Infused with the goodness of Jeju Green Tea and Hyaluronic Acid, this festive set delivers deep hydration and long-lasting radiance. The powerful blend of antioxidants replenishes moisture, strengthens the skin barrier, and leaves your skin soft, plump, and refreshed.

The Bear House Unveils Flagship Janakpuri Store

The Bear House launched its flagship Janakpuri store in New Delhi. Spanning an impressive 10,000 sq. ft. spanning across two floors, this immersive retail destination marks a significant milestone in the brand’s expansion. The Bear House is positioned at the forefront of the capital’s evolving style landscape, bringing elevated, design-led menswear to one of Delhi’s most dynamic neighbourhoods.

India’s First Craft Gin Is Now in 17 Domestic Markets and 12 International Countries 

Nao Spirits & Beverages expanded the presence of Greater Than – India’s first craft London Dry Gin – across 17 cities nationwide, and 12 internationally, including the United Kingdom, Italy, the United Arab Emirates, Singapore, and Thailand, strengthening the brand's footprint.   

Skyway Introduces Protein Milkshake with Ashwagandha and Monk-fruit

Skyway launched Cloud Shake, a ready-to-drink protein milkshake designed to fix cravings instead of fighting them. At the heart of Cloud Shake is 26g of complete clean protein, making it the highest-protein RTD shake currently available in India.

TEGO Introduces Revive, a New Apparel Collection

Tego, a premium performance activewear brand, unveils its latest launch The Revive Collection. The Revive Collection focuses on clean silhouettes and elevated comfort, making it suitable for a wide range of activities from training and recovery to travel and daily wear

Yaksha Whisky and Salty Nerd Vodka Launch in West Bengal

Blisswater Industries expanded its footprint with the launch of its premium spirits — Yaksha Whisky and Salty Nerd Vodka — across West Bengal, under the distributorship of Westwell Gases Pvt Ltd. The move marks a significant step in strengthening the brands’ presence within the state’s fast-growing premium retail and nightlife ecosystem.

SUNROOOF Launches Experience Centre in Bangalore

SUNROOOF launched its Experience Centre in Bangalore. Considered as an immersive destination, the centre invites architects, designers, homeowners, and wellness enthusiasts to experience firsthand how light can transform the way we live, work, and feel. 

Archies Unveils ‘Archies Express’ Store Format, Targets 20 New Openings in FY26

Archies, a legacy brand in the social expression industry, announced the launch of Archies Express, a new-age retail format designed to connect with today’s fast-evolving, style-conscious consumers. As part of this strategic expansion, the brand plans to open 20 Archies Express stores across India in the current financial year, marking a significant step in its retail transformation journey

Optimum Nutrition Introduces Gold Standard Unflavoured Whey

Optimum Nutrition announced the launch of Gold Standard Unflavoured Whey, its additive-free whey protein offering, developed to meet the growing demand for versatile and ingredient-transparent nutrition solutions.  The initiative also expands the role of protein beyond post-workout consumption, positioning high-quality unflavoured whey as a convenient ingredient that can be added to regular foods such as rotis, dals, smoothies, and snacks to create more balanced meals.

Be.ing painfree Debuts Sanitary Pads Featuring In-Built Cramp Relief Technology

Be.ing painfree, a science-led menstrual wellness startup, launched the world’s first sanitary pads with in-built cramp relief technology, introducing an integrated approach that combines menstrual hygiene with active pain management with a single product.

Daily Compounds Introduces Gender-Neutral Fragrance in India

Daily Compounds, a new science-first fragrance brand, launched in India with a clear and considered mission: to bring transparency, functionality, and scientific precision to everyday fragrance. In an industry often driven by storytelling and fantasy, Daily Compounds focuses on bringing clarity and trust through its formulations, with scents that are designed to be understood.

SkinBae's Vita-A Retinal Shot Tightening Booster Launches in India

SkinBae's debuted The Vita-A Retinal Shot Tightening Booster, a next-generation Vitamin A treatment in India. Powered by 0.1% retinal and 3% Matrixyl 3000, this high-performance formula works to visibly smooth fine lines, refine pores, and improve skin firmness. What sets it apart is Celimax’s A-Shot delivery technology, designed to enhance absorption so actives work deeper within the skin, delivering a smoother, tighter, more hydrated look over time.

IKONIC Professional Introduces ‘Saga’

Curated as a series of six signature hairstyles, Saga explores the many expressions of today’s bride. Think sculpted updos for timeless elegance, textured buns for contemporary romance, intricate fusion braids that nod to heritage, soft waves for intimate celebrations, and sleek, fashion-forward finishes for destination vows.