Brand Announcements, Launches and Releases | Fifth Week of December

This is your chance to stay updated on all the brand announcements, releases, and launches. From Hibiscus Monkey's Foot Balm to Soch expanding its newest store in Hyderabad, Local Samosa is back with all the details you need to know for the fifth week of December. 

Lililo’s Two-Faced Reversible Tote

Lililo’s newest launch, the tote, explores practicality through design, offering two visual identities in a single bag. The structure accommodates everyday needs, including space for a laptop and essentials, while remaining visually adaptable. Its brown tone functions as a flexible neutral across work and casual settings. The bag aligns with the growing interest in multifunctional accessories.

Comet x Peanuts Holiday Footwear Collaboration

Comet’s holiday collaboration with Peanuts Comics draws from 75 years of visual storytelling and cultural memory. The limited-edition footwear interprets Snoopy’s imaginative world through contemporary design. Nostalgia plays a central role, but the execution is firmly modern. The collaboration positions footwear as a medium for narrative rather than decoration alone.

Soch Expands Its Presence in Hyderabad

Soch continued its retail expansion in Hyderabad with the opening of its 11th store in the city. The new location reflects the brand’s focus on occasion wear that blends traditional craftsmanship with contemporary silhouettes. Hyderabad’s evolving fashion landscape makes it a strategic market for ethnic and fusion wear. 

Ashpveda’s Gotu Kola & Green Tea Hair Care Duo

Ashpveda’s latest hair-care pairing drew inspiration from Ayurvedic ingredients such as gotu kola and green tea. The formulation focuses on scalp balance, nourishment, and hair strength using botanical inputs. Together, the shampoo and conditioner address everyday concerns like dryness and frizz.

Lickcious Introduces an Edible Oral Spray

Lickcious entered a sensitive and often unspoken category with the introduction of an edible oral spray. The product addresses concerns around comfort and confidence during intimacy using food-grade ingredients. Its launch coincides with more open conversations around sexual wellness in India. The move highlights how wellness brands are expanding into nuanced, lifestyle-driven spaces.

Plum Launches TrueSPF 

Plum introduced TrueSPF as a framework to address growing questions around sunscreen efficacy and transparency. The system focuses on validating real-world SPF performance beyond basic regulatory requirements. It reflects a broader demand for clarity and accountability in skincare claims. The initiative places testing and communication at the centre of product trust.

Shilpa Shetty’s Mangalsutra Bracelet Reimagined with Limelight Lab Grown Diamonds

Shilpa Shetty revisited the traditional mangalsutra through a modern bracelet format crafted with Limelight Lab-Grown diamonds. The collection balances symbolism with minimal design suited for everyday wear. It reflects a wider shift toward reinterpretations of traditional jewellery for contemporary lifestyles. The focus is on personal expression rather than ceremonial use alone.

Hibiscus Monkey Enters Foot Care

Hibiscus Monkey expanded into foot care with a solid balm designed for mess-free application. The product addresses common issues such as dryness and cracks using a vitamin-fortified formulation. Its format challenges traditional foot-care products that rely on heavy, greasy textures. The launch points to growing interest in specialised body care categories.

Habanero Launches Ready-to-Eat Nachos

Habanero extended its portfolio with the introduction of nachos, moving into the ready-to-eat snack space. The flavours draw from the brand’s global seasoning influences while remaining familiar to Indian palates. Designed for flexibility, the nachos can be consumed alone or paired with dips. The launch reflects changing snacking habits focused on flavour variety and convenience.

Bombay Sweet Shop Launches New Christmas Treat - Gingerbread Halwai

Bombay Sweet Shop, known for experimenting with desserts, announced its newest classic Christmas treat reimagined. The brand launched a Gingerbread Halwai themed Christmas cookie to pay an ode to the halwai's who have continued to shape India's rich cultural sweet movement. Made of chocolate, layered with Biscoff, this treat is now available in all outlets.