Brand Announcements, Launches and Releases | Third Week of February

This is your opportunity to stay informed about all the latest brand announcements, releases, and launches. From Converse to Phab's latest launch, Local Samosa is back with all the details you need to know for the third week of February. 

Shryoan Launches Bling & Blush Blusher

Shryoan launched the Bling & Blush Blusher as part of its colour cosmetics lineup. The product was introduced as a blendable cheek formula intended for everyday and occasion-based use. It featured a finely milled texture and a luminous finish, positioned within the growing demand for easy-to-use, multi-occasion makeup products.

SQIN Botanicals Launches Lavender Essential Oil

SQIN Botanicals introduced its Lavender Essential Oil, described as a steam-distilled and organic formulation. The product was positioned for aromatherapy, skincare, and relaxation-led routines. Its launch reflected the continued consumer interest in natural wellness and essential oil-based self-care products.

Skinwood Introduces Skinfill Bacio in India

Skinwood Luxury Aesthetics announced the India launch of Skinfill Bacio, an injectable lip booster by Promoitalia Medical Aesthetics, in collaboration with NW Aesthetics. The treatment was presented as focusing on lip hydration, texture, and overall lip quality rather than volumisation. 

Madam Chocolate Expands to 13 outlets in Bengaluru

Madam Chocolate expanded its presence in Bengaluru, reaching a network of 13 outlets in the city. The expansion indicated a rising demand for premium dessert formats in urban markets. It also reflected a category shift towards experience-led chocolate dessert retail.

P•TAL Introduces Davara Filter Coffee Set

P•TAL launched the Davara Filter Coffee Set, inspired by the traditional South Indian davara–tumbler format. Crafted in brass, the set was designed to support the conventional pouring method associated with filter coffee rituals. The product combined cultural inspiration with functional design for contemporary home use.

Senco Gold & Diamonds Opens Franchise Store in Kandi, Murshidabad

Senco Gold & Diamonds opened a new franchise store in Kandi, Murshidabad, expanding its retail presence in West Bengal. The store spanned approximately 2,400 sq. ft. and offered multiple jewellery categories under one space. The launch formed part of the brand’s broader franchise-led expansion strategy.

Maliao Launches Forever Matte Lipstick Range

Maliao introduced the Forever Matte Long-Lasting Waterproof Lipstick as an addition to its makeup portfolio. The formulation was designed for extended wear with a matte finish and high pigmentation. The launch reflected continued demand for long-wear lip products in the mass beauty segment.

DAIMANTÉ Enters the Indian market with AI-led jewellery

DAIMANTÉ entered the Indian luxury jewellery market with an AI-assisted design approach. The brand stated that initial design concepts were generated through AI and later refined by artisans. The entry highlighted the increasing integration of technology-led design processes in jewellery.

Geist Brewing Co. Expands to Kerala and Kolkata

Geist Brewing Co. expanded its distribution to Kerala and Kolkata, adding two new markets to its existing footprint. Its craft beer portfolio was made available in cans and kegs across select retail and on-premise outlets. The expansion marked a step in its wider national distribution growth.

LOOKS Salon Launches New Oshiwara Outlet

LOOKS Salon opened a new outlet in Oshiwara, Mumbai, as part of its ongoing expansion across metropolitan cities. The salon included multiple styling, barbering, and skincare zones within a 1,500 sq. ft. space. The launch reinforced the brand’s continued focus on metro-led retail presence.

Phab Launches Cheat Bars Protein Snack Range

Phab introduced Cheat Bars, a new range of protein bars with dessert-inspired flavours. Each bar was positioned with 15g of vegan pea protein and no added sugar. The launch addressed the increasing overlap between indulgent snacking and functional nutrition products.

Converse Opens First Retail Store in Chennai

Converse opened its first retail store in Chennai at Phoenix Market City, marking its entry into the South Indian retail market. The store was launched in partnership with Bhaane Group. The move signalled a strengthening of the brand’s offline retail presence in India.

Chanakya School Presents ‘Trace’ at Experimenter, Kolkata

Chanakya School presented Trace, its debut solo exhibition in India, at Experimenter, Kolkata. Led by Karishma Swali, the collective showcased works rooted in indigenous textile techniques, material research, and inherited knowledge systems. 

Studio 113 Launches New Printed Kurta Collection

Studio 113 launched a new menswear collection centred on the printed kurta. The range revisited the traditional silhouette through digitally interpreted motifs inspired by cross stitch and Parsi Gara, drawing from the brand’s textile printing heritage.

VAHDAM India Launches Turmeric Herbal Tea Range

VAHDAM India, a homegrown global wellness brand, introduced its new Turmeric Herbal Tea Range, crafted to combine delicious flavours with the natural wellness benefits of Turmeric. The range, as of now, has two flavours: Turmeric Citrus Ginger and Turmeric Ashwagandha.

Mr Jewels Launches New Collection

Mr Jewels launched a new collection, now available under the New Arrivals section on the website. This latest collection beautifully reflects the brand’s signature blend of traditional Indian craftsmanship and contemporary elegance. The new pieces feature exquisite necklaces, earrings, bangles, and rings crafted with exceptional attention to detail.

Bastian Hospitality Brings Spin + Pilates to Its Wellness Club

Bastian Wellness Club, a fitness-led community by Bastian Hospitality, introduces its first-ever Spin + Pilates experience on February 21 at Bastian At The Top. This Spin + Pilates is in collaboration with Khyati and PowerMax Fitness. Each 60-minute session combines 30 minutes of high-energy Spin with 30 minutes of Silent Disco Pilates - headphones on, music up and an immersive, beat-led format that keeps the intensity high throughout.