Brand Announcements, Launches and Releases | Fourth Week of August

This is your chance to stay updated on all the brand announcements, releases, and launches. From Poetry by Love & Cheesecake's limited-edition Ganesh Chaturthi menu to Nikon's new lens, Local Samosa is back with all the details you need to know for the fourth week of August.

Celebrate Ganesh Chaturthi with Festive Cheesecakes from Poetry by Love & Cheesecake

This Ganesh Chaturthi, Poetry by Love & Cheesecake has launched festive cheesecakes inspired by traditional Indian mithai, reimagined in our signature style. The limited-edition Ganesh Chaturthi menu comes in two flavours: Gulab Jamun Boondi Cheesecake and Rose Kalakand Cheesecake.

Nikon Releases a Standard Zoom Lens

As part of the S-Line of NIKKOR Z lenses, the NIKKOR Z 24-70mm f/2.8 S II is a standard zoom lens with a constant maximum aperture of f/2.8, covering the versatile focal length range from wide-angle 24 mm to medium-telephoto 70 mm for full-frame/FX-format cameras.

Pune's Pure Veg Fine Dining & Nightlife Destination

Epitome Pune, a first-of-its-kind pure vegetarian and vegan fine dining destination that is redefining the plant-based culinary experience in India. Located in the heart of Pune, Epitome is more than just a restaurant; it is a movement that proves vegetarian and vegan cuisine can be as innovative as any other fine dining experience.

Aprajita Toor Unveils Project Mehbooba

Aprajita Toor Unveils Project Mehbooba, the collection draws from overlapping cultures across India and beyond, weaving together the artistic legacies of Afghanistan, Turkey, Kutch, Sindh, and the Balkans. Every bag carries a story, stitched with centuries of migration, memory, and shared traditions.

EnCanto Launched Viva La Salsa 

Step into a night of enchantment with Viva La Salsa, an experience by EnCanto. Sip on playful, handcrafted cocktails that surprise with every pour. Savour a menu of signature salsas and vibrant small plates made for sharing and connection, every Friday from 9 PM onwards. 

Savour Monsoon Evenings with Shiro’s Signature Ramen in Bengaluru

This monsoon, Shiro, Bengaluru’s celebrated Pan-Asian destination, serves two signature ramen bowls, each crafted with authentic flavours and fresh ingredients. The rich, slow-simmered broths paired with perfectly cooked noodles come in two variations: Spicy Shoyu Ramen and The Korean Kimchi Ramen. 

Libas Debuts in Kerala

Libas, one of India’s fashion Indian wear brands, brought its signature IP Libas Circle to Kochi with the launch of its flagship store. Aligned with the festive spirit of Onam, the second edition of Libas Circle transformed the store opening into a cultural celebration of fashion, music, and community.

Miraj Cinemas Opens Multiplex at Urban Square Galleria Mall

Miraj Cinemas, India’s third-largest and one of the fastest-growing multiplex chains, has launched Alwar’s largest luxury multiplex at Urban Square Galleria Mall. The 4-screen property combines plush recliners, Dolby 7.1 surround sound, and more. 

Parisian Café Unveils Its New Menu

The Parisian Cafe launched a new menu featuring the Parisian Club Sandwich, layered with grilled chicken, crisp bacon, and a fried egg on rustic sourdough. The Grilled Quinoa and Chickpea Patties with Pineapple Salsa bring a fresh, plant-based twist with a zesty tropical flair and many more such delicacies. 

Gemfields Unveils Imboo 

Gemfields unveils Imboo, the ‘buffalo’ emerald, a 11,685-carat gemstone discovered at our Kagem mine in Zambia. This historic find is the largest high-quality emerald ever discovered at Kagem and is being introduced at our latest emerald auction in Bangkok.

LunchBox Serves Up Kerala’s Biggest Festival with Mini Onam Sadhya

This Onam, LunchBox is all set to break cultural barriers and bring the vibrant warmth, colours, and flavours of Kerala’s biggest festival right to your plate. With a specially crafted Mini Onam Sadhya and a super-fun Onam Pronunciation Challenge,

L’après Patisserie Turns One

Chef Ishita Jani set out to create a new menu as L’après Patisserie turns one, and is celebrating the anniversary with a limited-edition anniversary menu. The menu includes Crème Brûlée Choux Bun, Banoffee Tart, Honey Almond Crunch Loaf, and more. 

Tubata Launches in Delhi

Neeraj Aggarwal unveils his latest venture: Nestled in Pitampura, Delhi, Tubata aims to be an immersive world where bold flavours, evocative design, and elemental spirit come together in perfect balance. Guests can indulge in Avocado Puchka, Thecha Chicken Tikka, Tubata Herbivores Forest, and more. 

JK Masala Appoints Saif Ali Khan as its Brand Ambassador

JK Masale announced Bollywood actor Saif Ali Khan as its brand ambassador – a collaboration rooted in shared values and legacy. As a member of one of India’s most celebrated royal families and a widely respected actor, he represents the ideal balance of heritage and modern appeal.

The Burger Company Introduces ‘PICO’ Format in India

The Burger Company, a rapidly expanding Indian burger brand, has introduced the TBC PICO format— a compact, micro-QSR franchise model designed to lower entry barriers in the food business. With a modest investment and small footprint, it offers an all-inclusive setup, streamlined menu, and quick service times. Aimed at first-time entrepreneurs and small-scale operators, the model responds to rising demand for efficient, grab-and-go dining amid growing real estate costs. The company plans to open 500 such outlets across India, supported by ongoing operational, marketing, and supply chain assistance.