Brand Announcements, Launches and Releases | Fourth Week of July

This is your chance to stay updated on all the brand announcements, releases, and launches. From Laneige and MOD's fun collaboration to Crèmeitalia's new Korean cheese flavours, Local Samosa is back with all the details you need to know for the fourth week of July! 

Homegrown Cheese Brand Crèmeitalia Launches New Korean Flavours

Crèmeitalia,  a homegrown cheese brand, has launched Korean chilli cream cheese that goes with all things Korean, like ramen, baos, or Korean-style toasties. Infused with the heat and umami of Korean chilli, this spreadable cheese brings a K-pop twist to everyday snacking, and can be paired with crackers, sushi rolls, kimchi toasties, or even Korean-style bao. 

Varak Launches Special Rakshabandhan Sweet Treat

Varak, a haute confectionery brand, has launched ‘Petite Mithai’, reimagining Indian sweets through the lens of a modern pâtisserie. Drawing from the rich culinary legacy of Bengal and influenced by the artistry of French pâtisserie, Varak offers a fresh perspective, where Indian recipes are reinterpreted.  These include Bubblegum Raspberry Exotica, which has raspberry/bubblegum-flavoured almond dough; Lavender Celeste Petite, made with lavender-flavoured almond dough, garnished with silver leaves and dried lavender flowers; and many more such treats. 

16th Affair by Wynnd Hotels Launches Exclusive Monsoon Menu

A Rooftop Club and Kitchen from Wynnd Hotels has launched its special-edition Monsoon Menu, which showcases a selection of Indian comfort snacks and hot tea. The monsoon menu is available every day from 4 PM to 6 PM, until August 14, offering guests nostalgic flavour and captivating rooftop views at just Rs. 450 plus taxes.

Mumbai’s Speakeasy Bar ‘Ocho’ Presents "Tequila Semana" 

This World Tequila Day, Ocho invites you to raise a glass – and make it your way. For an entire week, the city’s speakeasy-style bar is turning up the heat with Tequila Semana – a limited-time, tequila cocktail experience crafted tableside by your bartender.  Guests will be treated to a curated menu of tequila-forward cocktails, brought to life right at their table. What makes it even more special? You get to choose your own tequila to pour into the mix – adding your personal twist to every sip.

Sheraton Hyderabad Hotel Hosts Goa’s Thai Restaurant 'Fireback' 

Sheraton Hyderabad Hotel invites diners to experience “Fireback at Zega” – a two-day Thai culinary collaboration on July 26 and 27, promising Southeast Asian flavours and handcrafted cocktails. Zega, the hotel’s award-winning Pan-Asian restaurant, partners with Goa’s widely known Thai kitchen Fireback, under the culinary direction of Chef David Thompson. The curated menu will feature signature dishes such as Coconut and Galangal Soup, Lamb Chop Gorale, Pineapple Som Tam, Jungle Curry, Dried Red Curry and more

Laneige Collaborated with Mad Over Donuts for New Launch

Laneige, a global skincare brand, unveiled its latest launch – the Glaze Craze Tinted Lip Serum. Thish formula delivers the benefits of a nourishing serum with a finish of a high-shine gloss, offering sheer-to-buildable colour in a single swipe. To mark this exciting debut, Laneige is partnering with Mad Over Donuts (MOD) for a limited-edition collaboration that brings together the worlds of beauty and indulgence. 

The Cinamon Kitchen Launches an Exclusive Monsoon Menu

The Cinamon Kitchen has launched an exclusive monsoon menu, The Monsoon Cherry Menu. This limited edition menu of clean, indulgent desserts is crafted with millets, no refined sugar, and 100% plant-based ingredients. The menu includes treats like Cherry Chocolate Millet Cake, Cherry Cobbler Tart, and a Sugar-free Cherry Chocolate Mousse. 

Miraggio Launches a Pet Personalisation Program - Furever Yours by Miraggio

Miraggio announced the launch of Furever Yours, a customisation initiative that celebrates the bond between pet parents and their furry companions. As part of the program, customers are invited to upload a photo of their pet while placing an order. Miraggio’s in-house artisans will then hand-paint a custom portrait of their furry companions directly onto the handbag of their choice, turning an everyday fashion essential.

Ummrao Presents “Dawat-e-Nama” A Collaboration with Bidri from Hyderabad Marriott

Bidri, Hyderabad Marriott Hotel and Convention Centre’s Indian speciality restaurant, collaborated with Ummrao, the fine-dining Indian restaurant at Courtyard by Marriott Mumbai International Airport, “Dawat-e-Nama.” Available till July 27, from 6:30 PM onwards, indulge in an exclusive dinner that brings the essence of India’s regal culinary traditions to your table.

Brik Oven collaborate with Openhouse for an Interactive Pizza Playdate for Kids

Openhouse is teaming up with Brik Oven to bring little ones a fun and interactive pizza playdate this weekend! Kids can look forward to a fun session where they will enjoy the hands-on experience of making their own pizzas. The event is on July 27, Sunday from 11:00 AM to 12:30 PM. The age group for the same is from 4 to 10 years, and the total price is Rs. 1,800

Himmaleh Spirits Launches a White Pure Single Himalayan Agricole-Style Rum

Himmaleh Spirits, the craft distillery behind Kumaon & I and Bandarful, introduced Neoli Himalayan Rum, the World’s first White Pure Single Himalayan Agricole-Style Rum from the Himalayas. Crafted in small batches in Kumaon, Neoli is blending Himalayan purity with the rich sugarcane heritage of the region. Neoli is distilled in a Double Retort Pot Still- for the first time in India entirely from fresh sugarcane juice, steering clear of molasses or jaggery and spontaneously fermented. 

ClayCo Introduces A New Microneedling Serum 

ClayCo’s new Cica Microneedling Exosome Serum features an innovative microneedle technology infused with needle-like spicules derived from Cica Exosomes. This technology enhances the absorption of active ingredients, allowing them to penetrate deeply into the skin. The serum helps smooth fine lines, accelerates skin repair, smooths and improves uneven texture. 

Artisanal Nose pin label Mookuthi showcases in Mumbai

Mookuthi, an artisanal nose pin label, showcases its collection in Mumbai. Guests can join on July 25, 26, and 27 for an intimate showcase of something very close to our hearts and all the identity, memory, and meaning it holds. The Mookuthi Show is an immersive showcase of a variety of nose ornaments, where you can find Mookuthis for your nose profile, try on different styles of nose ornaments, get a nose piercing and more.

UNIREC Launches Project Sundri 

India’s fashion brand made entirely from recycled fabric, UNIREC, has launched Project Sundri, a heartfelt social impact initiative that merges circular fashion with community upliftment. From laptop sleeves to tote bags, each upcycled product is handcrafted by women artisans. The initiative gives worn-out garments a second life while enabling underprivileged women to gain formal skills.