Brand Announcements, Launched and Releases | Third Week of July

This is your chance to stay updated on all the brand announcements, releases, and launches. From the new monsoon menu in the city to an authentic and traditional Shravan menu, Local Samosa is back with all the details you need to know for the third week of July! 

Eve at Santacruz Launches a New Monsoon Menu

The new menu at Eve Santacruz offers a variety of delicacies that are perfect for monsoon. Dishes like Eve’s Thupka Soup, Truffle Mushroom Fried Rice, and Fluffy Dora Pancakes are especially curated monsoon flavours. The restaurant also has a cocktail menu along with desserts like tiramisu and more. 

LunchBox by Rebel Foods Launches a Shravan Menu

LunchBox by Rebel Foods launched a new satvik menu for this Shravan. Entirely satvik and made with sendha namak with no onion and garlic. A few delicacies in the menu are Sabudana Khichdi, Curd Meal with Vrat Aloo Pattice, Paneer Makhani, Dum Aloo, Kuttu Paneer Pakoda, Sabudana Paratha, Rajgira Halwa and more. 

Lenskart Launches Harry Potter Limited Edition Collector’s Box

Lenskart has launched a limited edition collector’s box for all the Potterheads out there! This box is inspired by the Chamber of Secrets. It has a deep green shade reminiscent of Slytherin’s common room, and inside, you’ll find exclusive eyewear: The Chosen One optical frame and The Enchanted Gaze sunglasses, with details inspired by iconic symbols like the Sword of Gryffindor and the Secrets of the Chamber. Each Collector’s Box contains a pair of sunglasses and one of the frames. 

Donmai Launches a Bold New Matcha Menu

Donmai, a modern Japanese Izakaya Restaurant located in Worli, has launched a new matcha menu. To mark this launch, Donmai invites guests to experience an intimate face yoga and tea ritual session with Amy Kim, a Korean-Taiwanese Canadian yoga teacher with over 7 years of experience in Mumbai. The Matcha menu includes options like Mango Amai, Shiro Coco, Cinna Mori, Ichigo Cloud and more.

Smoke Lab Vodka takes home four wins at the 2025 SIP Awards 

Smoke Lab Vodka, India’s first homegrown vodka brand from the NV Group, has placed authentic, Indian-made spirits on the global map with four wins at the recently concluded 2025 SIP Awards held in Irvine, California. The 2025 SIP Awards is the only international spirits competition judged exclusively by consumers in blind live tastings, offering a level playing field for both established and new brands by enabling them to receive honest feedback from tasters. 

Frozen Fun launches a Matcha Gelato 

Frozen Fun has launched a brand new limited edition gelato flavour — Matcha on the Beach. The base features premium-grade matcha blended with a hint of cinnamon and real whey protein, giving it 9.3g of protein per 100g serving. It also comes with a wild tropical jam made of papaya, mango, kiwi, and passion fruit, offering a sweet, tangy contrast to the earthy matcha core.

Third Wave Coffee Brings New Twist to Bobbles

Third Wave Coffee has officially launched Bobbles—its range of Bubble Tea. Now available across all locations, Bobbles is offered in nine flavours, allowing patrons to choose between popping boba and chewy boba. The flavours include fruit bobbles like Peach Grapefruit, Grapefruit Strawberry, Grapefruit Orange, and Orange Strawberry, as well as milk bobbles such as Thai Bobbles, Vanilla Matcha Bobbles, Original Bobbles, Vanilla Bobbles, and Taro Bobbles.

Sommer Beauty Launches A New Mascara

Sommer Beauty, a clean, vegan, homegrown brand, has launched its latest innovation, "Ride the Wave Tubing Mascara". Crafted to deliver long, full lashes with a smudge-proof formula that lifts, separates, lengthens, and volumises. 

Mixology by No Nasties

India’s popular fashion brand, No Nasties, has launched a capsule collection: Mixology, a limited-edition drop of upcycled, organic, good clothing, inspired by the world of craft cocktails. Launching online on July 18 and in-store on July 25, Mixology blends 100% organic Indian cotton, upcycled fabrics, and biodegradable details into bold, mix-and-match styles designed in small batches and stitched to stand out.

Magnolia Bakery and Openhouse Come Together for a Fun Collaboration

Openhouse is teaming up with Magnolia Bakery for a one-of-a-kind Cupcake Icing Workshop, a fun workshop where little bakers will learn Magnolia’s iconic swirl, ice their own cupcakes, and paint a sweet cupcake-themed craft to take home. It’s an immersive experience designed to spark creativity, joy, and a love for baking!

SOCIAL Launches Its All-Day Menu for 11th Anniversary 

SOCIAL has announced the launch of a brand new all-day menu for its 11th anniversary. The new drop includes offerings across categories like Breakfast, Snacks & Chaat, BOSS Burgers, Munchies, Substantials, Desserts, Beverages, and more. It also includes new additions to the table with the introduction of categories like Ramen, Breakfast Sandwiches, Thalis, and Dunkables. The new menu is now live across 55+ outlets in 10 cities, including Mumbai, Pune, Delhi NCR, Bangalore, Hyderabad, Kolkata, Lucknow, Chandigarh, Dehradun, and Indore.