Brand Announcements, Launches and Releases | May Fifth Week

This is your opportunity to stay informed about all the latest brand announcements, releases, and launches. From Shott at Nesco to Magical Blends Monsoon regime, Local Samosa is back with all the details you need to know for the fifth week of May! 

Rooter Expands into Gaming Commerce Records 120% YoY Revenue Growth in FY25

Rooter, India’s only game streaming platform, achieved 120% year-over-year revenue growth with its expansion into gaming commerce. The company reported $10 million (82 Crore) in revenue for FY25, a significant rise from $4.5 million (Rs. 38 Crore) in FY24, driven by scaling multiple new user monetisation streams. The company, tracking $24 million ARR currently, aims to grow approximately 4X by FY26. 

DeVANS Brewery Refreshes Six Fields Blanche and Cult with a New Look

Devans Modern Breweries Ltd., the leading Indian brewer, has unveiled a packaging update for its premium beers — Six Fields Blanche and Six Fields Cult. The sleek and modern look of the new designs is meant to appeal to the young, style-oriented consumers while retaining the brand's authentic brewing heritage.

Magical Blends Launches a Monsoon Skincare Regime 

Magical Blends, a  Patented Personalised Skincare System with 6 active plant-based serums, has launched a new Monsoon skincare regime. These clinically researched and formulated serums blend seamlessly with the bases. This Monsoon regime includes products like the Sun Defence Serum, Glow Boosting Serum, Pore Refining Serum, and Vit C Brightening Serum. 

Shott Launches Flagship Entertainment Centre at Nesco Mumbai

Shott Amusement Limited, an Indian indoor entertainment company, has launched its newest flagship centre at Nesco, Mumbai. Spanning over 25,000 sq. ft. across two levels, the centre features VIP bowling lanes, next-gen laser tag, immersive VR and arcade gaming and more. It also features state-of-the-art attractions such as Spark Tech Bowling— a first in Asia—alongside laser tag arenas and more. 

KL Rahul Backed Boldfit Brings Arshdeep Singh Onboard

Boldfit, an Indian fitness and sports gear brand, has announced the onboarding of Team India pacer Arshdeep Singh as an official brand athlete. More than a celebrity endorsement, this collaboration deepens Boldfit’s unique positioning as a fitness brand built by athletes, for athletes. Arshdeep joins the Boldfit squad alongside KL Rahul, the brand’s very first investor and a driving force behind its athlete-first DNA. 

Dettol Welcomes Legendary ‘Captain Cool’ MS Dhoni as Brand Ambassador 

Dettol, India’s well-known germ protection brand, announced cricket icon and India’s original Captain Cool — Mahendra Singh Dhoni, as the brand ambassador for its Dettol Soaps, Bodywash and Handwash range. This first-of-its-kind collaboration brings together a legendary cool icon and a popular brand. 

Nikhil Thampi Reveals His Latest Collection

Well-known designer Nikhil Thampi has returned with a powerful new couture chapter: NAIA: Rebirth of a Goddess, a world where fashion and transformation intertwine. This symbolic 15th year edition embodies the divine concept of constant reinvention, fusing tradition and modernity into an unforgettable expression of power and grace. Inspired by mythology and the essence of womanhood, NAIA is about the modern goddesses who rule the narratives of today.

The Bear House Goes Global with UAE Entry