Brand Announcements, Launches and Releases | May Fourth Week

This is your chance to stay updated on all the brand announcements, releases, and launches. From Ranveer Singh's SuperYou to Virat Kohli's one8 Commune, Local Samosa is back with all the details you need to know for the fourth week of May!

Reach 3Roads Adds Homegrown Fashion Brand SAKU to Its Retail Portfolio

Reach 3Roads announced the addition of Saku, a homegrown fashion brand, to its curated collection of high-end retailers. This expansion marks the opening of Saku’s second retail store in Gurugram. Saku’s new retail store features a curated collection from its in-house brands: Stoik for men, Pinkfur for women, and Picaasu for children. 

Niyo Introduces 24-hour doorstep delivery in Travel Banking

India’s travel-banking fintech platform, Niyo, has launched Niyo Express, a 24-hour doorstep delivery service for its international debit card, designed specifically for last-minute international travellers. The service is currently available across Delhi NCR, Mumbai, Pune and Bangalore. Keeping in mind the summer travel season.

Virat Kohli’s one8 Commune Launches in Jaipur

Virat Kohli’s one8 Commune, a luxurious restaurant, has made its way to Jaipur. Located at Horizon Tower near the World Trade Centre, guests can try inventive cocktails, delicious bites and fun music to vibe with. On the menu, Jaipur’s flavours like local favourites Dal Baati Chaat, Beetroot Jalebi Chaat, and Karela Namkeen for starters. Soy Keema Phyllo Rolls, Banjara Chicken Kebab Tacos and more.

Tata Enterprise Stryder Cycles Launches a New Toddler’s Cycle

Stryder Cycles, a Tata Enterprise, has launched Todlr, a new range of tricycles and kick scooters for toddlers and young children. The Todlr Tricycle features a durable TIG-welded frame, 2-in-1 riding modes (Parental Control and Self-Pedal), safety belt, soft TPE grips, silent EVA wheels, storage baskets and a fun bell, making it ideal for toddlers taking their first ride. 

Toaster appoints Divyanshu Bhadoria as Chief Strategy Officer

Toaster appointed Divyanshu Bhadoria as its new Chief Strategy Officer. This hire underlines Toaster's commitment to building a future-ready agency that combines creativity with business-first thinking. Divyanshu Bhadoria brings with him experience across marquee brands such as Apple, Rasna, BMW, Cinthol, Royal Enfield, Budweiser, Hero and more.

Yauatcha Launches an Exclusive ‘Yum Cha Menu’

Yauatcha launches its exclusive Yum Cha menu. This menu offering is an assortment of handcrafted dim sum, desserts and soothing teas. This limited-edition menu comprises a variety of Yauatcha’s signature selections. Highlights include a vegetable chive dumpling – a steamed parcel bursting with fresh greens and delicate aromatics, the crispy asparagus, pumpkin and corn roll and more.

IntrCity RailYatri Onboards Mashrise as Monetisation Partner

Mashrise, a digital marketing solutions provider, announced the appointment as the official monetisation partner for the Digital and Offline Monetisation Mandate for RailYatri, a flagship brand of Stelling Technologies Pvt. Ltd., which also operates IntrCity SmartBus, one of India’s intercity bus networks.

BramhaCorp Partners with Kareena Kapoor Khan to Launch ‘Sun Valley’ 

BramhaCorp, one of Pune’s real estate developers, announced the launch of its premium residential project “Sun Valley”, nestled in the serene suburb of Bavdhan, Pune. The development also emphasises work-life balance, with a private plunge pool in limited larger homes, a padel court, and outdoor co-working spaces. Kareena Kapoor Khan has been named the official brand ambassador for the Sun Valley project.

Ranveer Singh’s SuperYou Launches Protein-packed Chips

SuperYou Multigrain Chips has launched a brand new category, now in Protein-packed snacks! Founded by Ranveer Singh and entrepreneur Nikunj Biyani, SuperYou launched with a mission to make high-quality protein accessible through snackable formats. The SuperYou Multigrain Chips, a new addition, is packed with 10g of protein, 3g of fibre. Snack lovers can munch away guilt-free with a mix of chickpea, urad dal, jowar, and rice flour.

Kindlife Announces Partnership with Tata CliQ

Kindlife India's beauty brand and wellness platform has announced a partnership with Tata CliQ. As a part of this partnership, Kindlife is introducing its curated selection of Korean beauty brands on Tata CliQ Palette. Currently, the Tata CliQ Palette offers over 30 K-beauty brands such as COSRX, Coxir, Fruida and more. 

Miraggio Launches a New Summer Scoop Collection 

Miraggio, a handbag brand, launches its latest collection: The Summer Scoop. Inspired by the nostalgic joy of frozen indulgences, Summer Scoop brings together fashion and flavour with Pistachio and Mango as the season’s highlights. The collection features handbags inspired by classic ice cream favourites—Vanilla, Chocolate, Hazelnut, Mango, and Pistachio.

Salty Nerd Vodka Now Launches in UAE, Goa & Karnataka

From the House of Blisswater - makers of the award-winning blended whisky Yaksha, and the Rahasya ‘India-infused’ vodka, comes a brand-new range, Salty Nerd Vodka! Salty Nerd is a premium grain vodka and charcoal-filtered for extra purity. This brand new vodka has now launched in the UAE, Goa and Karnataka. 

Samay Raina Drops Hints About His Upcoming Show

Samay Raina, a popular stand-up comedian, has hinted towards a brand new collaboration with Bold Care. India’s well-known chess comic is now also a marketing maverick, teaming up with none other than Bold Care, a company writing the playbook on men’s health and wellness. Samay has also dropped some information on his brand new show. 

Gabit Collaborates With Raaanbir Kapoor

Bollywood’s actor and superstar has collaborated with Ranbir Kapoor. The brand launched - GABIT’s Smart Ring — a next-gen wearable designed to help you track, act on, and improve your health, effortlessly. Built for people who want to sleep better, move more, and start living healthier

 Prolithic Appoints Yuvraj Singh as Mentor

Prolithic, the newly formed athlete management agency, has announced the addition of cricketing legend Yuvraj Singh as mentor. Known for his iconic six-hitting prowess and playing a crucial role in India's victory at the 2011 World Cup, Yuvraj Singh will play a pivotal role in advancing Prolithic Talent’s mission to redefine athletic development from India.