Brand Announcements, Launches and Releases | April Fifth Week and May First Week

This is your chance to get yourself updated on all the brand announcements, releases and launches. From Horlicks Strength Plus to Gabit's innovative Smart Ring, Local Samosa is back with all the details you need to know for the fifth week of April!

Gabit Introduces a Smart Ring Skin

Gabit, an integrated health and wellness platform, has recently launched the Gabit Smart Ring Skin, a durable, feather-light, silicone cover designed to protect the Gabit Smart Ring without compromising on comfort and style. Available on Gabit’s website, the pricing is Rs. 350.

Horlicks Launches Strength Plus for Older Adults

Horlicks, a popular brand for nutritional drinks from Hindustan Unilever Limited (HUL), expands into senior nutrition with the launch of Strength PLUS, a specialised nutritional supplement formulated to support the nutritional needs of older adults. It is a scientifically designed blend of easy-to-digest protein, leucine, calcium, vitamin D, and dietary fibres.

Kwality Wall’s launches a new ice cream brand – The Dairy Factory

Kwality Wall’s, one of India’s most-loved ice cream brands, has launched The Dairy Factory, a range of slow-churned ice creams for elevating the at-home ice cream experience. The Dairy Factory is an ultra-creamy line of ice creams made with real dairy. It is available in four popular variants - Vanilla, Butterscotch, Mango, and Chocolate.

Vivriti Asset Management appoints Nischal Shah and Priyam Kedia

Vivriti Asset Management (VAM), a credit-focused asset manager, has announced the appointments of Priyam Kedia as Senior Fund Manager and Nischal Shah as Senior Fund Manager as part of its investment team. Nischal Shah joins with over 16 years of diverse experience in fixed-income investments, credit structuring, credit rating, and institutional credit sales. Priyam Kedia brings over 17 years of experience in high-yield origination, structured finance, and fund management.

Woodside Inn collaborates with Indu Ice Cream 

Woodside Inn teams up with Indu Ice Cream for a summer collaboration. From April 28 to May 11, all three Woodside locations will be serving up two limited-edition creations  - the Movie Night Sundae and the Dubai Pista Kunafa. 

Shiprocket announces the 6th Edition of Aarambh

Shiprocket, an Indian e-commerce platform, announced the sixth edition of Aarambh, its flagship initiative dedicated to empowering women entrepreneurs leading MSME ventures. With the theme ‘Power to Her Purpose’, Aarambh 2025 reaffirms Shiprocket’s commitment to change India’s e-commerce ecosystem by championing women-led innovation and enterprise.

PVR INOX brings a premium movie experience to Gurugram with Elan Miracle

PVR INOX, India’s largest multiplex chain, has announced the opening of its newest destination for movie lovers — a premium 6-screen cinema at Elan Miracle, Sector-84. Poised to become a social and entertainment hotspot, this launch marks PVR INOX’s 13th location in Gurugram, increasing its screen count in the city to an impressive 68.

Baskin-Robbins launches all-new Italian Gelato range for the summer

Baskin-Robbins, a widely known ice cream brand, has started a new Italian Gelato range for summer. This new summer menu will include a few delicious gelato treats like Chocolate and Roasted Hazelnut Sundae, and Berry Me in Cheesecake Gelato Sundae. 

Savour the Cinco de Mayo Menu at Someplace Else 

Celebrate Cinco de Mayo with Someplace Else and indulge in Mexican delicacies, with a twist! Someplace Else is all set to deliver the best of Mexico on May 5. Guests can expect golden, crispy tostadas, smoky chipotle chicken skewers and a Tex-Mex flatbread. Try out the Mutton Kakori Tacos, an Indo-Mexican fusion creation that marries rich Indian spices with the street-food soul of tacos.

China Bistro launches ‘Summer Tales’, a limited edition summer menu

China Bistro announced the launch of a limited edition menu, 'Summer Tales,' a seasonal menu that brings the spirit of summer alive. This menu launched on April 16 as the campaign brings forth classic Asian flavours with a playful twist of tropical inspiration, spotlighting ingredients like ripe mango, jasmine tea, yuzu, and more. From the Mango Bullet Salsa to the Shrimp and Mango Sushi, guests can indulge in a special mango summer menu.