Brand Announcements, Launches and Releases | March Fifth Week

From Shraddha Kapoor being the Neutrogena brand ambassador for India to McDonald’s collaborating with Minecraft to launch their limited-edition products, Local Samosa is back with all the scoops to keep you updated with new brand announcements, launches and releases for the fifth week of March!

Saffron & Mishri Launches Two New Stores in Mumbai

'Saffron & Mishri' has launched two new stores in Mumbai - one at Mahalaxmi and the other at Powai. The brand specialises in artisanal handcrafted mithai and aims to bring back the pride of Indian sweets and make it a preferred option amongst the new generation.

McDonald’s Launches Minecraft Movie Meal

McDonald’s collaborated with Minecraft to launch their newest range of ‘Minecraft Movie Meal,’ just like the original Happy Meal. This meal includes two new offerings - ‘The Pizza McPuff Medium Meal’ and the ‘9 Piece Chicken McNuggets Medium Meal’, both served with a limited edition 'Nether Flame Sauce' dip. Minecraft fans can also find Minecraft collectable cards in this meal.  

Neutrogena Announces Shraddha Kapoor as a Brand Ambassador for India

Known for their science-based skincare, Neutrogena announced their new philosophy, ‘Beauty To A Science’. With that, they also announced Bollywood superstar Shraddha Kapoor as their brand ambassador for India. 

Starbucks Announces Two New Refreshers Line-up in India

With the onset of summer, Starbucks India announced two new refreshers line-up. The latest beverages are ‘Kiwi Calamasi Refresher’, a citrusy flavour and ‘Lychee Raspberry Refresher’, with a sweet, tangy punch. These newest additions are now available in all stores across India with the favourite returning refreshers, ‘Strawberry Acai Lemonade’ and ‘Mango Dragonfruit Lemonade’. 

Goa Gets a New Eatery - Raia Ristorante & Bar

Founded by Sahana Kumar, 'Raia Ristorante & Bar' has opened its gates for food and drink lovers in Panjim. The menu features bold flavours and dishes like ‘Spinach and Ricotta Ravioli’, ‘Sikandar Raan’ and cocktails like ‘Melon Tini’, ‘Rum Gingerly’ and many more. 

You Care Lifestyle Gets a New CEO and CSO

'You Care Lifestyle' (YCL), a platform that verifies wellness brands, has appointed Abidali Dantreila as CEO and Mugdha Parolia as CSO. Dantreila, with 18+ years of experience, will focus on scaling YCL's credibility, the YCL Stamp. With 14+ years of experience, Parolia will lead the strategic partnerships and strengthen the consumer base. 

Jubilant Foods Launches India’s First Android-based POS System

Jubilant Foods, a food-tech company, launched Elate - India’s first Android-based POS (Point of Sale) System and Order Taking system equipped for the food-service industry. 

Kebab Korner at the Intercontinental Marine Drive Introduces a New Menu

Kebab Korner, a restaurant at the Intercontinental Marine Drive, launched its newest menu inspired by the North and South Indian delicacies called ‘Uttar se Dakshin’. Enjoy North Indian dishes like ‘Kalpasi Paneer’, ‘Murg Nimbu’ and South Indian dishes like a classic ‘Chicken Chettinad’, ‘Mutton Champaran’ and many more such dishes. 

Dinshaw Undergoes a Brand New Makeover

The Nagpur-based ice cream brand Dinshaw’s undergoes a makeover after 93 years and unveils their newest logo. From March onwards, people will see the brand’s new identity all across their product logos, parlour fonts and retail signages. People will also come across new packaging for their ice cream portfolio, followed by their dairy and namkeen portfolios as well. 

Bombay Shaving Company Collaborates with Mokobara

The Bombay Shaving Company and Mokobara collaborated and launched their newest creation - ‘Anywhere Grooming Kit.' This collaboration highlights Mokobara’s sleek, travel-friendly design along with Bombay Shaving Company’s premium grooming essentials. 

Fanoz announced Ajinkya Rahane as Brand Ambassador 

Sports engagement platform Fanoz announced its brand ambassador ahead of the IPL season. Anjikya Rahane, the captain of Kolkata Knight Riders (KKR), in association with the brand, will oversee their expansion and presence in the fan engagement space.