Brand Announcements, Launches and Releases | Second Week of December

This is your chance to stay updated on all the brand announcements, releases, and launches. From Welme and Papa Don't Preach to XYXX's latest collection, Local Samosa is back with all the details you need to know for the second week of December. 

Aveda Launches Miraculous Oil at Cosmoprof India 2025

Aveda introduced its Miraculous Oil at Cosmoprof India 2025. The product brings together botanical oils and an exclusive Camelina ferment to explore new possibilities in shine and softness.

XYXX Introduces CREW – A New Age Athleisure Line

 XYXX has expanded into athleisure with CREW, a line shaped around oversized fits and collegiate-inspired aesthetics. The collection showcases into campus culture as a visual language for everyday dressing.

GKB Opticals’ “Wedding Edit Season 5” Goes Pan-India

GKB Opticals is launched theit Wedding Edit showcase across major metros with a curated eyewear trunk show. The format brings luxury frames into the context of festive and wedding dressing.

Eyemode Introduces Mood-Based Everyday Eyewear

Eyemode launched mood and lifestyle-based eyewear categories shaped around travel, adventure, daily use and celebrations. The brand blends global design cues with lightweight, functional frames for varied routines.

Maliao Launches Glow Getta Combo for the Festive Season

Maliao’s Glow launched the Getta Combo. This combo brings together a face palette, primer, lipstick and eyeliner in one kit for holiday dressing. The set is built around ease and all-in-one convenience during the festive rush. 

Pee Safe Introduces Silk – Gifting Kit

Pee Safe introduced the Silk kit, which consists of grooming tools like razors, a trimmer, shaving essentials and a reusable gift box. The offering focuses on everyday care presented in a seasonal, ready-to-gift format.

Call Me Chunky Unveils Seasonal Chocolate Ice Cream Duos

Call Me Chunky’s introduced its winter offerings, pairing dense chocolate-based ice creams with textural add-ins like brownies, almonds and marshmallows. The combinations lean into indulgent flavours crafted for richer, colder-weather cravings.

Da Milano Highlights Metallic Bags for the Wedding Season

Da Milano’s latest festive edit featured compact metallic bags crafted for evening occasions. The collection showcases crackle textures and mini silhouettes, often favoured during celebrations. I

Welme Launches Cloud Touch & Velvet Mousse

Welme introduced two new grooming essentials shaped around gentler formulations and updated intimate care routines. Cloud Touch focuses on pH-balanced cleansing with ingredients aimed at reducing dryness and discomfort. 

Safaa Introduces ‘Mastaani’ Wedding Collection

Safaa’s introduced its Mastaani edit, which together soft silhouettes, festive hues and detailed embellishments for winter weddings. The collection centres on comfortable yet elegant clothing suited for long functions and travel. 

Enamor Unveils Luxury Curation in Collaboration with Papa Don’t Preach

Enamor debuted a new design-led curation created with Papa Don’t Preach, captured through a dark, cinematic campaign film. The visuals explore mood, movement and surreal aesthetics to frame the collection’s storytelling.

Innisfree Launches Green Tea Ceramide Cream

Innisfree expanded its Green Tea line with a ceramide-based cream developed to support hydration and barrier strength. The formula brings together Super Green Tea, multiple ceramides and calming ingredients for moisture-focused care.

Reply All Launches All-Day Essentials for the Urban Indian

Reply All introduced a clothing range designed for people navigating fast, overlapping routines across cities. The line focuses on pieces that adapt to movement and varied climates through engineered fabrics.

Deconstruct Appoints Uorfi Javed as Chief Lip Scientist

Deconstruct collaborated with Uorfi Javed on limited-edition lip balm wallets that merge skincare with everyday utility. The drop featured compact wallets paired with SPF-based lip balms to streamline daily carry. 

SOS Unveils ‘Sundream’ Capsule

SOS launched Sundream, a collection shaped around homeward nostalgia and craft traditions. The pieces draw from Ajrakh block printing and natural dyes, using textiles like handwoven silk and organic cotton.

Etude Launches an India-inspired Fixing Tint Collection

Etude, a Korean brand, launched the new Fixing Tint collection features three distinctive hues, each inspired by India’s rich aesthetics and the stories colours hold in everyday life, naming Mocha Mantra, Nude Noor and Sufi Red.

JOVI India Launches ‘Vacation Wear Collection 2025’

JOVI India, a homegrown brand, introduced its new Vacation Wear Collection. This breezy collection features flowy dresses to relaxed co-ord sets, and more.  

 Miraggio Launches New Collection

This season, Miraggio unveiled the Le Tweed Collection, a contemporary interpretation of the classic tweed. Miraggio pairs the iconic tweed texture with modern shapes to create the perfect tweed bag for every day and every wardrobe.