Brand Announcements, Launches and Releases | First Week of December

This is your chance to stay updated on all the brand announcements, releases, and launches. From Aryan Katoch's newest collaboration with Gully Labs to Netflix and Lenskart's Stranger Things-inspired eyewear, Local Samosa is back with all the details you need to know for the first week of December. 

Minizmo Launches its Flagship South Extension Store

Minizmo, Delhi-NCR’s made-to-measure menswear house, announced the opening of its flagship store in South Extension. The immersive space features dedicated zones for suits, blazers, tuxedos, shirts, trousers, festive ensembles and made-to-measure consultations.

Limelight Diamonds Launches a New Store in Meerut

Limelight Lab Grown Diamonds expanded its retail footprint in North India with the launch of its newest exclusive store in Meerut. The opening reinforces the brand’s aggressive retail growth strategy as it crosses more than 50 exclusive stores and 40 shop-in-shops across 45 cities.

Lenskart x Netflix’s Stranger Things 5 Makes Eyewear a Pop-Culture Essential

Lenskart has partnered with Netflix for the highly anticipated fifth and final season of the global phenomenon, Stranger Things. This collaboration sees the launch of an exclusive, limited-edition eyewear collection of eleven eyewear designs, fusing the nostalgic allure of the Upside Down with Lenskart's cutting-edge styles. 

Insight Launches Pore Minimiser Primer and Pro Concealer Palette & Corrector 

Get festive-ready skin with the Insight Pore Minimizer Primer and Pro Concealer Palette & Corrector Christmas Duo. The Pore Minimizer Primer instantly reduces the appearance of pores, fine lines, and texture, and the Pro Concealer Palette & Corrector neutralise redness, hide pigmentation, and sculpt your features. 

Recode Launches Lip Glosses Let Me Gloss

Give your lips the festive spotlight they deserve! This chic set of 8 ultra-glossy shades by Recode delivers high-shine, smooth, non-sticky finishes — perfect for every mood and merry moment. Give the gift of luminous lips this season — or treat yourself to that effortless holiday charm.

Fraganote Launches New Collection - The Royal Collection

Royal Amber is bold, strong, and commanding. The warmth of spice blends seamlessly with the depth of woods, balanced by amber’s golden glow and vetiver’s earthy calm. It’s a fragrance that feels timeless and powerful, that truly roars with the strength of the Tiger from the East of India.

XYXX Unveils Its Autumn-Winter 25/26 Collection 

XYXX, an Indian men’s lifestyle and innerwear brand, announced the launch of its Autumn-Winter 2025–26 Collection. The collection spans from versatile Full-Sleeve Polos and Full Sleeve Crewneck Tees to functional Cotton Canvas Jackets, and more. 

JOVI India Launches Rangmala 2025

JOVI India introduces Rangmala – a wedding collection inspired by the regal artistry of Jaipur. Each ensemble is brought to life through hours of meticulous handwork-delicate Gota and Dabka embroidery, handcrafted tassels, and artisanal detailing that transforms every silhouette into a piece of wearable art. 

Gully Labs Launches New Collection with Aryan Katoch

Gully Labs launched The Gully Labs Community Drop - “Karwaan” with creator Aryan Katoch. Aryan Katoch, a musician whose work pays homage to the stunning landscapes of the mountains he calls home. His design, GL001 Buransh Red, is an audacious celebration of Himachal Pradesh, intricately crafted with traditional Kullu weaving.

Nivea Launches Luminous Collection

As the wedding and winter season approach, it is also a time when your skin deserves to look its most radiant. Effective glow begins with balance, care, and science. The Nivea Luminous range works at the cellular level to fade existing dark spots while preventing new ones from forming. 

Typsy Beauty Launches Pout Cloud Matte Balm

Typsy Beauty launches - Pout Cloud Matte Lip Balm, a soft, buildable tinted matte lip balm. It comes along with a cooling metal tip applicator. The lip balm comes in a range of six shades. Milk & Cookies, Cherry Whip, Iced Café Latte, Peach Parfait, Mulberry Mochi and Strawberry Soufflé. 

Colors Queen Gloss Bomb Universal Lip Luminizer Lip Gloss

A luscious, high-shine gloss with a mirror-like finish, this lip gloss glides on effortlessly and gives lips a plump, hydrated, glassy look. Enriched with shea butter, it keeps lips soft, supple and nourished while delivering a non-sticky, comfortable wear. Wear it alone for a radiant, natural pout or layer over lipstick to add glossy dimension — a perfect everyday essential for shine lovers.

Shryoan Golden Hour Spotlight Foundation

Get that lit-from-within glow with this medium-to-full coverage foundation that evens out your skin tone in minutes, leaving a radiant, youthful finish. Its gel-in-oil texture helps skin stay fresh while delivering all-day moisturization. Infused with Vitamin B3, Vitamin E and Hyaluronic Acid, it hydrates and cares for normal to oily skin.

Two Brothers India Farms Opens Dubai Office as It Rolls Out a Unified Global Identity in the USA and MENA

Two Brothers Organic Farms (TBOF), the farmer-owned brand from Bhodani, Maharashtra, has officially expanded its on-ground presence in the Middle East and North Africa (MENA) region under its new identity - Two Brothers India Farms (TBIF).

LILILO Partners with Bokka Coffee for a Sunday Pop-Up

LILILO, the contemporary handbag brand founded by Sumer and Deepika Gehani, collaborated with Bokka Coffee for a Sunday pop-up at the cafe’s Bandra location. The event unveiled a special edition of Lililo’s signature Two-Faced Reversible Tote, created in partnership with the coffee house. 

William Penn Awards Creative Mandate for Luxury Brand Lapis Bard to Sunny Side Up

Sunny Side Up, an integrated communications agency, has been awarded the creative mandate for Lapis Bard, the luxury writing instrument and accessories brand from William Penn. The agency will be responsible for developing the brand’s overall strategy, creative execution, and integrated communications across all platforms. 

Forest of Chintz Unveils ‘REBEL RANI’ Celebrating the Modern Day Urban Princess

Forest of Chintz presents Rebel Rani, a powerful new collection celebrating the audacious spirit of India’s legendary queens who challenge convention, shape their own stories and embody vision, courage, and creativity. Inspired by this new independent India, Rebel Rani brings together timeless design and bold modernity. 

Modi Illva Expands the House of Rockford with the Launch of Rockford Imperial Reserve

Modi Illva, one of the country’s leading alco-bev companies and the name behind the House of Rockford, a millionaire brand with over 12.5 million cases of Rockford Classic and Rockford Reserve sold, announced the launch of Rockford Imperial Reserve, a premium new variant from its flagship whisky brand. 

Hilton Expands Flagship Brand in India with Debut in Hyderabad

Hilton announced the opening of Hilton Hyderabad Genome Valley Resort & Spa, marking the company’s entry into Hyderabad. Strategically located in India’s Biotech Hub, the urban resort blends Hilton’s vibrant spaces with an architectural style that complements the landscape and incorporates sustainable design elements.

CINTA Redefines Kids' Spaces

In an era where design and sustainability increasingly intertwine, CINTA emerges as a refreshing voice, a brand redefining how children’s spaces can be both aesthetic and earth-conscious. Rooted in artisanal heritage and global sensibilities, CINTA’s handcrafted rattan furniture brings together craftsmanship, durability, and a quiet sense of elegance that feels as timeless as it is modern.