Boddess Beauty Appointed as the Official Beauty Partner for Netflix Movie "Kho Gaye Hum Kahan"

Boddess Beauty, one of India’s leading multi-brand omnichannel beauty retailer joins hands with the movie ‘Kho gaye hum kahan’ as their exclusive brand partner

Boddess Beauty, recently announced its partnership as the official brand partner for the much-awaited Netflix film "Kho Gaye Hum Kahan'' by Excel Entertainment & Tiger Baby starring Ananya Panday, Siddhant Chaturvedi and Adarsh Gourav. This collaboration sparks a dynamic union between two forces, meeting the ever-evolving desires of today's beauty enthusiasts, harmonizing with the film's captivating narrative essence.

The synergy between "Boddess Beauty'' and "Kho Gaye Hum Kahan'' is evident as the film unfolds the lives of Ahana, Imaad, and Neil-portrayed by Ananya Panday, Siddhant Chaturvedi, and Adarsh Gourav, respectively. Anchored in a world dominated by social media, the narrative explores their journey in maintaining authenticity amidst the pressures of online personas. This resonates with the brand's vibrant community, mirroring the quest for authenticity portrayed in the film.

Ritika Sharma, Founder and CEO of Boddess Beauty remarked "This association is an exciting venture for us at Boddess Beauty. A film release on Netflix gives us an unparalleled opportunity to expand our consumer base, reaching an untapped audience while exploring newer avenues."

Adding to its impact Rhea Wagh, Marketing Director at Excel Entertainment said, "Ananya's portrayal in 'Kho Gaye Hum Kahan' epitomizes a modern-day narrative that beautifully aligns with Boddess Beauty's ethos. This partnership is about curating an experience where storytelling meets innovation, resonating powerfully with audiences."