Paan company, The Betel Leaf Co. raises USD 1.2 Million in a Bridge Round led by Inflection Point Ventures

Betel Leaf, an FSSAI-certified online paan company has raised USD 1.2 Million in a bridge round led by Inflection Point Ventures and Venture Catalysts. The funds raised will be utilized to expand the current retail and online presence from 45 kitchens to 100 kitchens in India and overseas within the next 2 years, while also enabling the development of new automation technology to enhance consistency and increase production volume and range, including innovative products like the ARID paan, a paan with 9 months Shelf life that can be carried anywhere to a Digestive Innovative Tea made from Pure Betel leaves.

The Betel Leaf Co. was founded in July 2019 by Mr Prem Rheja and Payal Raheja. Their goal is to change how people enjoy paan by offering consistently made products, packed in triple-layer pouches for clean and minimal hand touch, ensuring a fresh and hygienic experience.

Ivy Chin Partner, of Inflection Point Ventures says, “In a fast-paced & transforming India, finding authentic, hygienic, and convenient options for traditional Indian desserts like paan can be challenging. The Betel Leaf Co is addressing this problem head-on by delivering hygienic, fresh, and authentic paan with a variety of flavours right to our doorstep.”

Prem Raheja, Co-Founder & CEO, says, “We would like to make every consumer enjoy the benefits of consuming Betel Leaf by the way of paan or other paan-based products and looking at becoming the category creator and leaders in organizing this unorganized product.”

The current market size of the paan industry is estimated to be between 3000 to 4000 crore rupees. With efforts to redefine paan consumption and bring it back into the mainstream, industry experts anticipate a growth rate of at least 100% year on year. This ambitious projection aims to organise and tap this large market.