Channeling Benedict Bridgerton: Ajrakh Scarfs or Dupattas from Homegrown Brands

Benedict Bridgerton has always been the show’s quiet rebel—the artist, the observer, the one who doesn’t quite fit into Regency-era boxes. So when eagle-eyed viewers spotted him wearing what looked unmistakably like an Ajrakh scarf in Bridgerton, it felt oddly perfect.

The Ajrakh simply existed—rich in pattern, deep in colour, worn with ease. And in that quiet moment, a centuries-old Indian textile found its way into this Netflix’s show. With Bridgerton already having a strong Indian connection through Kate Sharma in season two, this felt like a natural continuation rather than a trend-driven choice. Before diving into where you can find similar pieces, it’s important to understand why Ajrakh carries such cultural weight.

The century-old tradition of Ajrakh

Ajrakh is believed to be over 4,000 years old, with roots in the Indus Valley Civilisation. Traditionally practised in regions of Kutch, Gujarat and Sindh, Ajrakh involves a complex process of resist dyeing, hand block printing, and the use of natural dyes such as indigo and madder. Each piece takes weeks to complete, making it both labour-intensive and deeply intentional.

Historically worn by pastoral communities and traders, Ajrakh was a marker of identity and respect. Its symmetrical patterns and deep, earthy colours make it instantly recognisable—one reason why spotting it on a global screen feels deliberate rather than decorative.

Ajrakh Scarves, Stoles, and Dupattas to Shop from Indian Brands

1. Itokri – Ajrakh Block Print Modal Silk Scarf

This modal silk Ajrakh scarf from Itokri feels refined and versatile. The fabric drapes fluidly, making it easy to style with structured blazers, kurtas, or even layered winter outfits. It’s a great example of how Ajrakh can feel contemporary without losing its artisanal core.

Price: Rs. 1,690

2. Vrajbhoomi – Black Cotton Ajrakh Scarf

Vrajbhoomi’s cotton Ajrakh scarf leans into tradition with its grounded colour palette and hand-blocked design. The breathable fabric makes it suitable for everyday wear, while the classic black tones ensure it pairs well with almost anything. This is understated Ajrakh at its best.

Price: Rs. 2,650

3. Fabindia – Black Viscose Blend Ajrakh Stole

Fabindia’s Ajrakh stole is light, practical, and easy to carry, making it ideal for daily use. The viscose blend adds softness without compromising the integrity of the print. It’s a good entry point for anyone exploring heritage textiles for the first time.

Price: Rs. 2,299

4. House of Tuti – Blue Ajrakh-Inspired Scarf

This scarf offers a slightly more relaxed take on Ajrakh, with a colour palette that feels fresh and contemporary. It’s easy to style casually and works well as a travel accessory. The design maintains Ajrakh’s geometry while softening its intensity.

Price: Rs. 1,199

5. Dupatta Bazaar – Mushru Ajrakh Stole

The combination of mushru fabric and Ajrakh printing gives this stole a subtle sheen and elevated texture. Historically associated with royalty, mushru adds depth without overpowering the print. This piece works particularly well for evening wear or festive styling.

Price: Rs. 1,199

6. Dhup Chaanv – Ajrakh Modal Silk Dupatta

Dhup Chaanv’s modal silk Ajrakh dupatta stays close to traditional aesthetics while remaining lightweight and wearable. The fluid fabric makes it easy to drape in multiple ways. It’s ideal for those who prefer classic silhouettes with a contemporary finish.

Price: Rs. 2,000

7. Taavi – Cotton Ajrakh Dupatta

Taavi’s cotton Ajrakh dupatta is designed for everyday wear, focusing on comfort and functionality. Lightweight and breathable, it reflects Ajrakh’s original purpose as a lived-in textile. This is heritage that fits effortlessly into modern routines.

Price: Rs. 2,999

8. Jaypore – Blue Modal Ajrakh Dupatta

Jaypore’s Ajrakh dupatta balances elegance with ease. The modal fabric adds softness, while the print remains rooted in traditional design. It’s a versatile piece that works across generations and styling preferences.

Price: Rs. 4,590