Beauty Trends to watch out for in the coming season

From new skincare rituals to science-backed products and ingredients like peptides and ceramide, there are a few beauty trends to watch out for!

In the dynamic landscape of the beauty and skincare industry, a discerning shift has emerged in consumer behavior. Today, customers are not just looking for products, but for meticulously crafted solutions that address their specific skin and hair concerns. This newfound emphasis on verified ingredients reflects a desire for transparency and authenticity. 

Additionally, there's a growing preference for advanced, science-backed formulations, signaling a move away from trial-and-error approaches with basic products. This transformation in consumer preferences, driven by a demand for products supported by rigorous scientific research, is reshaping the way individuals approach their skincare routines.

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In this paradigm, marketing gimmicks take a backseat as consumers prioritize efficacy and integrity in their beauty choices. This shift is not only redefining the industry but also empowering consumers to make informed, confident decisions about their skincare needs.

Malini Adapureddy, Founder & CEO of The Deconscrunt shares her views on beauty trends.

Keeping this in mind, here are a few beauty trends to watch out for:

1. Skinnification of hair

The approach to skin & hair care has been distinct for the longest time with unique routines and products. However, in more recent times, it has caught the attention of the consumers that your scalp is the skin on your head and just like skincare, taking care of your scalp can fix your hair woes.

Skinification of hair is a more holistic approach to hair concerns that encompasses scalp treatments, massages, and using products specifically formulated to promote scalp health. This trend led to the birth of my brand,RootCos - India’s first scalp-care brand with a unique approach of 3-2-1, visible results in 3 months, formulated with the goodness of 2-star ingredients to treat 1peskyconcern.

2. Trending Ingredients

Rosemary is known to stimulate hair follicles and improve circulation to the scalp, which can aid in combating hair loss or promoting hair growth.

Peptides are amino acid compounds that play a vital role in skin health. During winter, when dry skin and flakiness can be a concern, exfoliation is crucial to remove dead skin cells.

Ceramides are lipids that make up a significant portion of the skin's natural barrier. In winter, when cold winds and indoor heating can lead to dry, compromised skin, ceramides play a crucial role. They help fortify the skin barrier, preventing moisture loss and protecting against environmental stressors.

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Alpha arbutin is a natural skin-brightening ingredient derived from plants. It helps address hyperpigmentation and dark spots, which can become more pronounced during winter due to decreased sun exposure.

Vitamin C is a powerful antioxidant that helps protect the skin from environmental damage, making it especially beneficial during winter when the skin may be more susceptible to harsh elements. It boosts collagen production, leading to firmer, plumper skin.

3. Trending Products

Products with Vitamin C and Ferulic Acid serum function well together towards limiting the expression of tyrosinase that will provide the brightening effect. Vitamin C and ferulic acid contain anti-inflammatory properties which clears pigmentation and PIH and is also essential for collagen biosynthesis. 

Gel Sunscreen, with a broad spectrum SPF 55+ and PA+++, that are blended with ingredients like Benzophenone-3, Butyl Methoxydibenzoylmethane, and other chemical filters, along with hydrating agents such as phospholipids & glycerin that provide overall protection from harmful UV Rays, prevents sun-related skin aging & tan, while keeping the skin hydrated. 

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Anti-Dandruff Serum with ingredients such as Piroctone olamine, Salicylic acid, and Prebiotics that control dandruff-causing fungi, gently exfoliate the scalp, and reduce itching by giving proper hydration. 

Rosemary Hair Growth Serum, powered by some real hair-boosting superheroes –  Rosemary and Biotin complex, not only stimulates hair follicles to promote new hair growth but also strengthens hair follicles.