From Whimsy to Craft: Bag Charms from Indian Brands

Bags have always been our style companions, practical, chic, and expressive. But lately, it’s the tiny extras dangling off them that are stealing the show. Enter bag charms: playful little accessories that turn an ordinary tote or backpack into a fashion moment. Whether you’re a maximalist who loves all things bold or someone who swears by minimal elegance, bag charms from Indian brands are offering the perfect way to let your personality shine, one clip at a time. From whimsical treats to hand-painted art, here’s a roundup of homegrown labels creating charms that are as fun as they are stylish.

Miraggio

If you believe accessories should bring a smile, Miraggio’s Laguna Charm Set is pure joy. This bag charm is loved for its minimalist style and quirky design. These charms are designed for anyone who loves a touch of whimsy. They are perfect for brightening up a minimal handbag or gifting to a friend who thrives on quirky accessories.

Price: Rs. 1,119

Anna By Anuschka

For those who see their bags as a canvas for storytelling,Anna by Anuschka’s Painted Leather Bag Charm is nothing short of wearable art. Handcrafted and hand-painted by artisans, these charms often feature florals, birds, or nature-inspired motifs. Each piece is a testament to craftsmanship and individuality—no two painted charms are ever truly identical. They add a refined artistic touch, elevating even the simplest handbag into a collector’s piece.

Price: Rs. 799

I Blame Beads

This brand thrives on marrying tradition with modern design, and their charms are proof. The Stacked Fortune Bag Charm is a colourful cluster of beads that carries symbolic positivity—ideal for those who like accessories with meaning. Meanwhile, their Hot Chilli Bag Charm is a bold and fiery pick, inspired by India’s age-old talisman of chillies and lemons believed to ward off negativity. These charms aren’t just stylish—they’re also little carriers of culture and nostalgia.

Price: Rs. 2,499

Hair Drama Company

While Hair Drama Company is best known for its hair accessories, its bag charms are equally bold. The Embellished Orange Bag Charm is vibrant, sparkly, and unapologetically extra. It’s the kind of charm that adds instant drama to a bag—perfect for those who love being noticed and aren’t afraid of a little maximalism.

Price: Rs. 3,100

Margerita

Simple, sleek, yet deeply symbolic—the Heartlock Bag Charm by Margerita blends romance with utility. Its minimal design and clean lines make it versatile enough to clip onto both everyday carryalls and evening clutches. Margerita’s piece is for those who prefer understated sophistication but still want that tiny pop of individuality.

Price: Rs. 1,490

Daily Objects

Daily Objects, a brand known for elevating everyday essentials, brings its thoughtful design ethos to bag charms as well. The Red Puft Bloom Charm is soft, textured, and playful, almost resembling a tiny cushiony flower. It instantly softens a structured bag and adds a touch of fun. Practical yet poetic, this charm shows how even everyday accessories can be transformed into little joys.

Price: Rs. 699

Okhai

Okhai’sSamoolam Boho Bag Charm celebrates handcraft and tradition in every thread. With multicoloured crochet designs, it feels rooted in rural Indian artistry yet looks perfectly chic. Okhai works with women artisans across India, ensuring each piece you buy supports livelihoods and sustains craft traditions. These charms go beyond fashion; they carry stories of skill, community, and empowerment.

Price: Rs. 850