Brands foray into the Archies Collection for a retro vibe!

The recently released series, The Archies made a great wave in India due to its retro-inspired theme and characters and even brands celebrated it with their special Archies Collection. 

The Archies on Netflix is a teen musical comedy film directed by Zoya Akhtar. The movie features the fictional music band produced by and related to Archie Comics. Archie and the gang navigate romance, friendship and the future of Riverdale as developers threaten to destroy a beloved park. As the film is set in 1960s India and the characters are inspired by pop culture iconography, brands leave no stone unturned to capture the nostalgia and the craze among the audiences with their Archies Collection.

1. Bombay Sweet Shop x Archies

The Indian sweet company Bombay Sweet Shop has launched a special collection of sweets in line with the movie. The collection features sweet hampers like The Archies Christmas Delights, The Archies Gang Hamper, Riverdale Snacking Hamper and some character special boxes like Dilton's Nana's Coconut Ice, Betty's Choco Plum Cake Balls, Betty's Choco Plum Cake Balls, Ethel's Spiced Guava Cheese Barfi and many more. 

2. Starbucks x Archies 

Starbucks has a fresh new menu with some flavours of Archies in it. The menu comprises drinks like Betty's Chestnut Mont Blanc Latte, Veronica's Toffee Nut Crunch Latte, Betty's Iced Chestnut Mont Blanc Latte, Archie's Crunchy Red Hat Mocha, Veronica's Iced Toffee Nut Crunch Latte and Jughead's Gingerbread Latte.

3. The Souled Store x Archies

The Souled Store's special Archies Collection includes varsities, oversized t-shirts, and shirts. Some of the products to check out are Riverdale Varsity, The Gang oversized t-shirt, Underestimate Me t-shirt, Comic Strip shirt and many more. 

4. UNIREC x Archies 

The fashion-conscious brand UNIREC partnered with the show to launch its Archies special merchandise. The collection includes t-shirts featuring various icons and symbols that resemble the movie. There are tees for the fans of Andrew, the followers of the band with the print of "Jam of 64" and with the message of saving the green park with the title "Live at Green Park, Save the Greens."

5. Skybags x Archies 

Skybags also launched some cool backpack collections with the move Archies. The collection has a range of soft colours with Archies motifs and symbols. Some of the products to check out are daypacks, school bags and college bags from the special edition. 

6. Flipkart's Spoyl x Archies 

Joining the party, Flipkart's Spoyl also released their GenZ fashion collection named 'The Gang.' The collection offers retro jackets, printed t-shirts, sweatshirts, shirts, dresses and other apparel inspired by the characters and elements of the movie.

7. Maybelline x Archies 

Maybelline in line with the film launched the limited edition "Twist of Retro Collection" with some exciting products such as The Archies Collection Fit Me Matte+Poreless Foundation, The Archies Collection NY SuperStay Matte Ink Lipstick, The Archies Limited Edition New York The Colossal Mascara and many others in different shades. 

8. BoAt x Archies 

In collaboration with The Archies and a tribute to the band, BoAt also launched a special edition speaker named Stone Majestic Riverdale Rocker. The portable Bluetooth speaker with 90W boAt signature sound, 6 hours of playback, and dual full-range drivers is a limited-time launch.