From Star to Startups: Anushka Sharma’s Winning Investments

Whether it’s watching her cheer her husband Virat Kohli during cricket matches or giving stellar performances on screen, Anushka Sharma has always made headlines. But there’s more to her as she has seamlessly transitioned into a formidable entrepreneur. With a keen eye for innovation and a passion for meaningful ventures, she has invested in several businesses that reflect her diverse interests and values. On the occasion of her birthday, here's an in-depth look at her notable investments.

1. Nush – Fashion with a Personal Touch

In 2017, Anushka launched her clothing line, Nush, aiming to offer stylish yet comfortable apparel that resonates with her personal fashion ethos. The brand quickly gained popularity for its contemporary designs and affordable pricing, making it a go-to choice for fashion enthusiasts.​

2. Slurrp Farm – Nourishing the Next Generation

Anushka's partnership with Slurrp Farm, a brand under Wholsum Foods, underscores her commitment to health and wellness. Founded by Meghana Narayan and Shauravi Malik, Slurrp Farm focuses on millet-based snacks and meals tailored for children. Anushka joined as an investor and brand ambassador in 2022, aligning with the company's mission to promote healthier eating habits among young ones. The brand has since expanded its reach, retailing across India and internationally, including the UK and UAE. ​

In early 2024, Slurrp Farm raised approximately $7.2 million in a funding round led by investors like Fireside Ventures and Sharrp Ventures. The company aims to achieve a revenue of Rs. 500 crore and expand its presence to 40,000 stores in the coming years. ​

3. Clean Slate Filmz – Redefining Storytelling

Established in 2013 by Anushka and her brother Karnesh Sharma, Clean Slate Filmz is a production company dedicated to creating content that challenges societal norms. Their debut film, NH10, was a critical and commercial success, setting the tone for future projects. The company has since produced films like Phillauri and Pari, and web series such as Paatal Lok and Bulbbul. In 2022, Clean Slate Filmz secured a Rs. 400 crore ($54 million) deal with Netflix and Amazon Prime Video to release eight films and series over 18 months. ​

Looking ahead, the company plans to launch a female-focused streaming platform, Clean OTT, aiming to provide narratives led by female protagonists and create a sustainable platform for women in the entertainment industry. ​

4. Blue Tribe Foods – A Sustainable Future

In 2022, Anushka and her husband Virat, invested in Blue Tribe Foods, a company specialising in plant-based meat alternatives. The brand uses ingredients like peas, soybeans, and lentils to create products that cater to the growing demand for sustainable and ethical food choices. Their offerings aim to provide delicious alternatives without compromising on taste or nutrition.​

5. Go Digit General Insurance – A Strategic Investment

Anushka and Virat invested Rs. 2.5 crore in Go Digit General Insurance, a Bengaluru-based insurtech startup. Founded by Kamesh Goyal, the company aims to simplify insurance processes and has garnered a significant customer base.

Anushka Sharma's entrepreneurial journey is a testament to her versatility and forward-thinking approach. By investing in diverse sectors such as fashion, food, entertainment, and sustainability, she continues to make a significant impact beyond the silver screen.