Love Selena Gomez's Make-up? Then Check Out these Homegrown Rare Beauty Alternatives

Selena Gomez’s Rare Beauty has captivated beauty enthusiasts worldwide with its modern take on makeup, skin-loving ingredients, easy-to-use formulas, and a philosophy that celebrates individuality over perfection. Whether it's the ultra-blendable blushes, hydrating body care, or effortless tinted products, Rare Beauty has become a brand that blends skincare with self-care. However, for beauty lovers in India, acquiring these products often comes with high price tags, customs duties, and limited access. If you’ve admired Rare Beauty’s products but prefer supporting homegrown brands or want something more budget-conscious and locally available, there are plenty of alternatives that work wonderfully. From liquid blushes to lip oils and luminous powders, here’s a lineup of Indian alternatives that bring the same glow and ease.

Fae Beauty Liquid Blush

Rare Beauty’s Soft Pinch Liquid Blush has a near-cult status because of its high pigment and blendable texture. It melts into the skin and creates a natural flush that looks like it’s coming from within. For a very similar payoff and finish, Fae Beauty’s Liquid Blush is a top contender. The product is formulated for everyday wear, has a dewy finish, and is buildable, just like the Rare Beauty version. What sets Fae apart is its inclusive shade range tailored for Indian skin tones. The blush is also vegan, cruelty-free, and conscious about ingredients, making it a thoughtful and effective alternative.

Price: Rs. 599

Dot & Key Strawberry Dewy Sunscreen

Rare Beauty’s tinted moisturiser combines SPF, hydration, and sheer coverage in one step. It’s perfect for no-makeup makeup days when you want your skin to breathe but still look radiant. Dot & Key’s Strawberry Dewy Sunscreen is a great Indian alternative that doubles up as a light base while offering sun protection. With SPF 50 and a soft finish, it leaves the skin looking dewy and fresh without being oily or sticky. The strawberry fragrance adds a fun touch while the formula helps even out the skin tone. It’s more than just a sunscreen; it gives your skin that lit-from-within glow and works well under makeup too.

Price: Rs. 549

Kay Beauty Lip Tint

One of Rare Beauty’s most loved products, the tinted lip oil, offers a gorgeous mix of hydration and colour. It’s glossy without being sticky and leaves behind a long-lasting tint. Indian brand Kay Beauty has its own version of this with its tinted lip tints, which mimic that same juicy effect. This lip tint is lightweight, nourishing, and enriched with skin-friendly ingredients like jojoba oil and Vitamin E. It hydrates your lips while giving a soft, buildable tint that deepens over time. Available in flattering shades, this product brings both comfort and colour in one easy swipe.

Price: Rs. 899

Swiss Beauty Brick Highlighter

Rare Beauty’s luminous powder blushes are subtle, shimmery, and designed to give cheeks a radiant flush without looking glittery. While Swiss Beauty labels their product as a highlighter, the Brick Highlighter performs beautifully as a luminous blush on Indian skin tones. The powder is silky, easy to blend, and creates that candlelit glow that’s ideal for daytime or evening looks. It can be used sparingly for a hint of shimmer or built up for more shine, and the finish is soft and refined. It’s also incredibly budget-friendly and often used by makeup artists as a multi-purpose product.

Price: Rs. 399

Lakmé Peach Milk Moisturiser

Rare Beauty’s body lotion focuses on deep hydration and a comforting scent, formulated to keep the skin soft without heaviness. Lakmé’s Peach Milk Moisturiser may not come in Rare’s aesthetic packaging, but it offers that same feeling of everyday luxury. It’s lightweight, quick to absorb, and has a sweet, subtle peach fragrance that lingers without overwhelming. This moisturiser has been a household name in India for years for good reason. It leaves the skin nourished and smooth, making it a fuss-free addition to your daily body care ritual.

Price: Rs. 599

Colourbar 24 Hrs Weightless Liquid Foundation

Rare Beauty’s foundation is designed to be breathable and buildable with a finish that feels like second skin. Colourbar’s 24 Hrs Weightless Foundation offers a similar finish with a silky texture that provides natural coverage. The product also holds up well in Indian weather and caters to a decent range of undertones, something that is crucial for everyday use. Enriched with hydrating ingredients, this foundation looks like skin, but better.

Price: Rs. 1,499