Coty Inc. (“Coty” or the “Company”), one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, colour cosmetics, and skin and body care proudly announces the launch of the highly anticipated Adidas Sports Fragrances in India. This exciting collaboration with distributor Beauty Concepts Pvt Ltd introduces a revamped range of products designed to cater to the needs of individuals who embrace an active lifestyle.
The Adidas Sports Fragrances collection comprises a bodycare selection of Eau de Toilettes (EDTs), deodorants, and shower gels, offering a comprehensive scent experience for the modern enthusiast of movement and vigour. What sets this range apart is its commitment to sustainability. The new products feature vegan formulations housed in recyclable packaging, aligning with the ethos of responsible consumption and environmental consciousness.
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Backed by scientific innovation, the new revamped Adidas bodycare range is vegan, long-lasting and enriched with natural essential oils, catering to the needs of the "Everyday Mover" – a consumer group that prioritizes fitness and an active lifestyle amidst their daily routines, as mentioned by the brand.
"We are thrilled to bring the Adidas Sports Fragrances to India, offering consumers a unique olfactory experience that complements their active lifestyles," said Rizwan Mulla, Business Development Director, Coty India.
Adidas Sports Fragrances will be available at leading retailers nationwide, including Shoppers Stop, Nykaa, and other key outlets.
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