Asian Footwears teams up with cricket legend MS Dhoni as their new brand ambassador, creating a partnership that combines reliability, durability, performance, and style.
Asian Footwears, Delhi based homegrown full-stack footwear brand, has recently signed the Indian cricketing legend MS Dhoni as its brand ambassador to elevate and strengthen its position in the footwear market. In addition to MS Dhoni, former Indian cricketer Virender Sehwag is also one of the ambassadors for the brand.
The thirty-year-old brand, Asian, is one of India's fast-growing footwear brands, catering to all age groups and genders with a diverse portfolio. The announcement follows a recent investment round of INR 225 crores from Motilal Oswal PE and is a key development towards achieving the company’s mission to provide Made in India products to the global markets.
Commenting on the matter, Rajinder Jindal, Chairman & MD, Asian Footwears, said, “We wanted to associate with someone who has a natural fitment with our brand ethos, and MS Dhoni seemed a perfect choice. Mahendra Singh Dhoni, Former Indian Cricket Captain, said, "I am thrilled to announce my collaboration with Asian Footwears, a brand that embodies the values of excellence and unwavering determination.
Asian Footwear has a pan-India presence through over 10,000 outlets and is available at all leading e-commerce platforms. It plans to expand its network of exclusive brand showrooms also aggressively. Currently, Asian Footwears has 13 stores live across Delhi-NCR, Haryana, UP, and Gujarat.