Sunny Leone’s Business Ventures: Brands, Investments & Startups

Love her or hate her, you can’t deny that Sunny Leone commands a massive fan following and is undeniably one of the most recognised actors in the country. But that’s not all—she’s also a sharp businesswoman, with multiple entrepreneurial ventures and investments to her credit. Here's a list of the businesses and brands she owns or has invested in.

1. Star Struck Cosmetics

Sunny Leone launched Star Struck Cosmetics in 2018 with an initial investment of Rs. 10 lakh. The vegan and PETA-certified brand offers a wide range of makeup products, including lipsticks, concealers, and primers. As of 2024, it boasts a portfolio of over 260 products and an annual turnover exceeding Rs. 10 crore. Her husband, Daniel Weber, is also a co-owner. In 2019, the duo expanded into innerwear with Infamous by Star Struck.

2. Premier Futsal – Kerala Cobras

Sunny Leone is the co-owner and brand ambassador of Kerala Cobras, a Kochi-based franchise in the Premier Futsal league. This venture reflects her interest in sports and entertainment, blending sport with star power.

3. Affetto Fragrances

Sunny and Daniel also co-founded Affetto, a fragrance brand that offers perfumes, mists, and deodorants for men and women. The brand is now available in over 500 retail outlets across India.

4. I Am Animal

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In 2021, Leone and Daniel Weber launched I Am Animal, a unisex athleisure brand that is 100% organic and cruelty-free. The brand is approved by PETA and is geared towards ethically conscious, modern consumers.

5. Hauterrfly

In 2019, Sunny Leone became an equity investor in Hauterrfly, a digital publication focused on fashion and lifestyle content tailored to millennial women. She also serves as its brand ambassador.

6. I Dream of Sunny

Among the first Indian actresses to secure her digital identity through NFTs, Sunny launched I Dream of Sunny, an interactive e-platform. The platform combines artificial intelligence, fan engagement, gamification, and lucky draws. Users can purchase NFT cards and participate in weekly games for a chance to interact with her.

7. Rize Bars

Sunny Leone is also an angel investor in Rize Bars, a wellness brand offering nutritious snack bars aimed at health-conscious consumers.

8. Chica Loca

In February 2024, Leone entered the food and hospitality industry with the launch of Chica Loca, her first restaurant, located in Noida. With plans for pan-India expansion, the venture adds another exciting dimension to her entrepreneurial journey.

From cosmetics and fragrances to NFTs and nutrition, Sunny Leone has carved a niche for herself as a businesswoman. Her ventures reflect not only brand diversity but also an understanding of evolving consumer trends, making her much more than just a film star.