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Love her or hate her, you can’t deny that Sunny Leone commands a massive fan following and is undeniably one of the most recognised actors in the country. But that’s not all—she’s also a sharp businesswoman, with multiple entrepreneurial ventures and investments to her credit. Here's a list of the businesses and brands she owns or has invested in.
1. Star Struck Cosmetics
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Sunny Leone launched Star Struck Cosmetics in 2018 with an initial investment of Rs. 10 lakh. The vegan and PETA-certified brand offers a wide range of makeup products, including lipsticks, concealers, and primers. As of 2024, it boasts a portfolio of over 260 products and an annual turnover exceeding Rs. 10 crore. Her husband, Daniel Weber, is also a co-owner. In 2019, the duo expanded into innerwear with Infamous by Star Struck.
2. Premier Futsal – Kerala Cobras
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Sunny Leone is the co-owner and brand ambassador of Kerala Cobras, a Kochi-based franchise in the Premier Futsal league. This venture reflects her interest in sports and entertainment, blending sport with star power.
3. Affetto Fragrances
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Sunny and Daniel also co-founded Affetto, a fragrance brand that offers perfumes, mists, and deodorants for men and women. The brand is now available in over 500 retail outlets across India.
4. I Am Animal
In 2021, Leone and Daniel Weber launched I Am Animal, a unisex athleisure brand that is 100% organic and cruelty-free. The brand is approved by PETA and is geared towards ethically conscious, modern consumers.
5. Hauterrfly
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In 2019, Sunny Leone became an equity investor in Hauterrfly, a digital publication focused on fashion and lifestyle content tailored to millennial women. She also serves as its brand ambassador.
6. I Dream of Sunny
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Among the first Indian actresses to secure her digital identity through NFTs, Sunny launched I Dream of Sunny, an interactive e-platform. The platform combines artificial intelligence, fan engagement, gamification, and lucky draws. Users can purchase NFT cards and participate in weekly games for a chance to interact with her.
7. Rize Bars
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Sunny Leone is also an angel investor in Rize Bars, a wellness brand offering nutritious snack bars aimed at health-conscious consumers.
8. Chica Loca
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In February 2024, Leone entered the food and hospitality industry with the launch of Chica Loca, her first restaurant, located in Noida. With plans for pan-India expansion, the venture adds another exciting dimension to her entrepreneurial journey.
From cosmetics and fragrances to NFTs and nutrition, Sunny Leone has carved a niche for herself as a businesswoman. Her ventures reflect not only brand diversity but also an understanding of evolving consumer trends, making her much more than just a film star.