Swadeshi Blessings, an earthen cookware brand from Udaipur, makes it to Shark Tank India S2!

Hitanshu Bhatt
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Swadeshi Blessings was seen in the recent season of Shark Tank India with its eco-friendly earthenware products. Here's what you need to know about the company.

Many people cook food in non-stick cookware which might be harmful to their health. But if not these materials what utensils should you cook your food in? Well, Swadeshi Blessings is here with a solution. This brand sells cookware and kitchenware made with clay and ceramic, which are 100% handmade by local artisans.


Co-founders of Swadeshi Blessings


Swadeshi Blessings was seen in the second season of Shark Tank India. They sell earthenware cooking utensils and home decor made by local artisans. It was co-founded by Madhavi Paliwal and her in-laws Sunita Vyas, and Dattatreya Vyas from Kankroli, Udaipur. Swadeshi sells its products online and delivers them to PAN India and 25 other countries. It has sold more than 20,000 products till now.

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Their products are hand-made with traditional techniques of firing and baking wood and hay at 1200'C. The clay used in making the cookware retains the heat for a longer period keeping the food hot. They are also compatible to be used with gas stoves, microwave ovens & traditional chulhas. All the products are made using naturally excavated clay and natural colors.

Swadeshi specializes in cooking utensils and tableware, which includes a wide range of products like black cookware, red cookware, clay cooker, frying pan, tawa, and many more. Apart from these, they also sell home decor, earthenware idols, tea lights, and vermicompost. Their products are sustainable and organic.

The Pitch

The brand was established in 2020 and generated sales of Rs. 30 lakhs in the FY 20-21 and Rs. 1.8 crores in FY 21-22. They have already generated sales of Rs. 1.2 crores in the current year with a projected sales of Rs. 3.6 crores without any marketing (including exports). The deal was closed by Namita Thappar and Vineeta Singh at Rs. 25 lakhs for 5% equity and Rs. 25 lakhs debt at 12% interest, as seen on the show.

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