BACARDÍ NH7 Weekender aka India’s Happiest Music Festival was more than just music and featured special viewing zones, gender-inclusive security check-in lines, pet-friendly guidelines, and more.
Just like how music doesn’t have any boundaries and has the power to captivate everybody and every one with its magic and solace, BACARDI NH7 Weekender 2022 was also the same. It was not only fun but also safe and inclusive for each and every one. The 13th edition took place at the Mahalaxmi Lawns in Pune and it wouldn’t be wrong to say that it was a big roller coaster ride that was welcomed by everybody present in the town.
“While we wanted this to be a fun experience for everyone, we wanted it to be equally safe, and that was
a major driver for us this year. We spread the Weekender love by supporting several initiatives and
working with accessibility partners for the differently abled, inclusivity partners for the LGBTQIA+
community, and sustainability partners who provided the audience with reusable glasses made of rice
husk and bamboo straws”, said Sammeksha Uniyal, Senior brand manager at BACARDI.
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There was an exciting lineup of 40+ Indian and international indie artists spread across 4 stages over 3 days who made fans, both old and new jump with energizing performances including hip-hop, metal, indie, pop, and jaw-dropping headliners from the global arena like American folk-rock band The Lumineers, a Swedish Jazz, R&B/Soul, Pop band Dirty Loops, and JID, an American rapper and singer.
With the hip-hop wave going strong in the country, artists like KRSNA, Hanumankind, and Wild Wild Women energized the audience with their enthralling performances. Metal fans, old and new, spent the evenings vibing to artists like Bloodywood, Kraken, Gutslit, Pacifist, and The Down Troddence. A heartthrob as always, Anuv Jain struck a chord with his soul-touching performance, and female artists including Jhalli, Anumita Nadesan, and Meba Ofilia swooned the audience with their mesmerizing performances.
This season featured special viewing zones, gender-inclusive security check-in lines, pet-friendly
guidelines, and was able to put together a wholesome experience for everyone. “In the coming years, we will continue to embrace adaptability, agility, and creativity to bring our consumers closer to experiences that they enjoy and care about, only bigger and better with each season. We are very excited about what’s in store for 2023”, she further added.
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